Dec. 10 - 'Ellen,' Spotify sing cross-promotional duet | How Kimpton fuels influencer content

Kimpton's Room 301 influencer campaign boosts Instagram engagement 4x; Dove Men+Care urges dads to spend time with their kids at #HolidayShear events; Move over brands, consumer experiences are the story; Gillette Venus links with YouTube influencer on razor exclusive to new subscription service View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 10,​ 2018 BROUGHT TO YOU BY — Signal Top 4 Questions to Ask a Data Onboarder Learn everything you need to know about data onboarding—from what it is to how it impacts marketing performance—before choosing a solution. Get the free guide Spotify, 'Ellen' ink long-term, cross-promotional content partnership Spotify is creating a content hub curated by DeGeneres — a first for the company — while its brand will get regular on-air TV integrations.  Kimpton's Room 301 influencer campaign boosts Instagram engagement 4x A room in Los Angeles was transformed into an "Instagrammable space" that fueled influencer content, per a case study by Gartner L2. Dove Men+Care urges dads to spend time with their kids at #HolidayShear events The brand partnered with Bishops Cuts/Color to offer free washes and haircuts, along with activities and games to encourage bonding. Opinion Move over brands, consumer experiences are the story Brands must master empathy, strategy and creativity — and understand the technology required to get them there, writes DEG's Tony Toubia. Gillette Venus links with YouTube influencer on razor exclusive to new subscription service Venus x Remi will be sold through Venus Direct, a DTC offering that lets users choose from products personalized to skin type and shaving routines.  Progressive Shopper sorts brands' political contributions so consumers can 'shop their values' A web extension displays a flag indicating which political party a brand donates to and offers alternatives that better align with the user's values.  Column Campaign Trail: Budweiser rallies competitors; Chipotle cooks up holiday displays; Maker's Mark toasts tradition The AB InBev brand celebrated Repeal Day with a DOOH campaign, burrito ingredients were transformed into window displays and Scarlett Johansson​ hawks whiskey. Read more news Dive Awards 2018 Meet the top disruptors and innovators in marketing Marketer of the Year Executive of the Year Campaign of the Year Disruptor of the Year Technology of the Year What We're Reading Mobile Marketer How 'brick-and-mobile' is transforming in-store shopping The New York Times Your Apps Know Where You Were Last Night, and They're Not Keeping It Secret TechCrunch How Uber will become an ad company, starting with Eats Pool Retail Dive Reuters: Amazon exploring potential airport locations for Go stores The Wall Street Journal Marketing Executives Make Financial Bets Beyond Their Day Jobs Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Our mission is to provide busy execs like you with an overview of the Marketing industry in 60 seconds. Marketing Dive is a product of Industry Dive. View other Industry Dive publications. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip