Weekender: Inside Anheuser-Busch's playbook for revitalizing power brands like Bud Light

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Marketing Dive's Top News Weekender | Oct.​ 6,​ 2018 BROUGHT TO YOU BY — Showpad Forrester Wave: Sales Enablement Platforms Q3 2018 B2B Marketing and Sales pros want sellers to deliver content in more customized ways. Uncover the latest research on the sales enablement space to understand why pros are increasingly investing in these platforms. Inside Anheuser-Busch's playbook for revitalizing power brands like Bud Light At Advertising Week, VP of Consumer Connections João Chueiri discussed how experiences, like a recent smart refrigerator stunt with the Cleveland Browns, trump traditional advertising when it comes to restoring relevance. Dunkin' brews pop-up tiny home that runs on coffee By extending the activation to include a vacation sweepstakes and an Airbnb tie-up, the chain aims to drive a stronger brand connection. Dawn, Chick-Fil-A Q3 ads achieve 'rare' levels of emotional connection, analysis finds The most powerful, inspiring and funniest ads in Q3 evoked unusually strong responses from viewers, but overall, ads rarely reached such heights.  How Starbucks and Cole Haan grow brand loyalty through product innovation Marketers from both companies spoke at Advertising Week about driving purchases and experimentation from shoppers loyal and new, including through mobile tech and personalization. IBM's interactive AI ads reach more sites, brands Watson Ads, previously only available on The Weather Channel app and weather.com, can now be deployed on any digital site, with Lego and Behr Paint among the first adopters.  Best of What We're Reading Ad Age Why Johnson & Johnson is enlisting teens with modest followings as influencers Adweek Why Young Companies Are Starting Print Magazines as a Way to Help Build Their Brands Digiday The anti-Netflix: Free, ad-supported video streaming services are growing The Drum 'Nike has a big decision to make' – how sponsors are handling Ronaldo allegations CNN California just passed its net neutrality law. The DOJ is already suing AdAge PepsiCo slides after CFO says company has no plans for cannabis Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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