Oct. 5 - Wendy's CMO on social identity | Belief-driven buyers in majority

53% of consumers believe brands can do more to solve social problems than governments; Marketers sound off on voice's opportunities and challenges: 'When it goes wrong, it's painful'; Smirnoff's Spotify API earned 630M impressions; Cup Noodles, Top Ramen stir up merch, including 'Send Noods' sign, for National Noodle Day View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 5,​ 2018 BROUGHT TO YOU BY — Showpad Forrester Wave: Sales Enablement Platforms Q3 2018 B2B Marketing and Sales pros want sellers to deliver content in more customized ways. Uncover the latest research on the sales enablement space to understand why pros are increasingly investing in these platforms. Wendy's CMO on striking the right amount of social media sass At Advertising Week, the exec talked about the brand's reputation for dishing out direct, cheeky jabs at competitors and how this drives results. 53% of consumers believe brands can do more to solve social problems than governments Almost two-thirds of respondents surveyed by Edelman now purchase from — or boycott — brands due to their stance on a social or political issue.  Marketers sound off on voice's opportunities and challenges: 'When it goes wrong, it's painful' The tech is about more than just search, and can build a deeper emotional connection with consumers — or just a headache, according to executives at Advertising Week.  Smirnoff's Spotify API earned 630M impressions At Advertising Week, a Diageo executive detailed the recent campaign's success in raising awareness about gender bias in the music industry. Cup Noodles, Top Ramen stir up merch, including 'Send Noods' sign, for National Noodle Day Other e-commerce offerings from the Nissin-owned college favorites include a Top Ramen pillow, a Cup Noodles baby onesie and a dog Halloween costume.  Study: 67% of OTT app users 'churn' in the first two weeks The apps have an average retention rate of 41.8% for users after seven days, and 43% of apps are abandoned one month after download. Dunkin' brews pop-up tiny home that runs on coffee By extending the activation to include a vacation sweepstakes and an Airbnb tie-up, the chain aims to drive a stronger brand connection. Del Monte highlights connection to farmers, communities in 'Growers of Good' The company's first major brand campaign since 2012 was created by new AOR DonerLA and is part of its continued efforts to court millennials.  Subway, Mastercard and Radisson execs on why agencies are still essential — and where they need to grow Executives pushed back against the threat of trends such as agency in-housing during an Advertising Week panel moderated by Accenture Interactive Operations.  Read more news What We're Reading The Drum 'Nike has a big decision to make' – how sponsors are handling Ronaldo allegations Food Dive Now that Nooyi is no longer CEO, will PepsiCo break up? Cheddar Snap CEO Sets Goal of Profitability in 2019, Outlines New Strategic Goals for Employees Mobile Marketer Coca-Cola sponsors AR experience for NASCAR playoffs Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

More Than A Newsletter Dive Mobile App IOS | Android The Dive Insider Program Share the newsletter and get rewarded Connect With Us Twitter | Facebook Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Our mission is to provide busy execs like you with an overview of the Marketing industry in 60 seconds. Marketing Dive is a product of Industry Dive. View other Industry Dive publications. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip