Oct. 1 - Accenture Interactive's revenue jump | Schick and the modern male

Schick Hydro promotes healthy masculinity with 'The Man I Am'; New Data Transparency Label looks like nutrition information panel; Hilton taps Anna Kendrick to encourage travelers to book direct; YouTube makes video ads more actionable, driving 3.5% CTR for Vodafone View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 1,​ 2018 BROUGHT TO YOU BY — Showpad Forrester Wave: Sales Enablement Platforms Q3 2018 B2B Marketing and Sales pros want sellers to deliver content in more customized ways. Uncover the latest research on the sales enablement space to understand why pros are increasingly investing in these platforms. Note from the editor It's that time of year again. Brands, agency folks, tech companies and more are descending on New York City — or, in many cases, just taking the subway a few stops uptown — to attend Advertising Week, one of the industry's buzziest and often busiest conferences. At the show this year, we here at Marketing Dive will be covering talks that touch on everything from the future of key technologies like voice search to bigger creative themes that have emerged from the marketing world in 2018, including the importance of brand bravery and engaging with socially conscious consumers. The companies weighing in on these subjects include the likes of Procter & Gamble, AB InBev, Coca-Cola, Starbucks and more. Check back here throughout the week and into next for our coverage coming out of Advertising Week, or follow us on Twitter for live updates. And if you see one of us on the ground at the show, please don't hesitate to say hello. Best, Peter Adams Reporter, Marketing Dive Twitter | E-mail Report: Accenture Interactive's revenue jumps 20% Investments in mergers and acquisitions dropped by nearly two-thirds over the past 12 months. Schick Hydro promotes healthy masculinity with 'The Man I Am' The shaving brand has also partnered with NBA star Kevin Love on a new web series "Locker Room Talk" and will be an official sponsor of the Movember Foundation. New Data Transparency Label looks like nutrition information panel Marketing companies are invited to test and comment on the beta version of a new audience segment data standard from ANA, IAB and other industry groups. Hilton taps Anna Kendrick to encourage travelers to book direct The chain is using humor to highlight its new price match guarantee and loyalty program while positioning its booking experience to compete against online travel agencies.   YouTube makes video ads more actionable, driving 3.5% CTR for Vodafone New lower-funnel call-to-action features make it easier for customers to find a movie showtime, download an app, book a trip or watch another brand video. Column Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight One brand gets ultra-woke online while another engages in some shady-sounding activity in our editors' picks for the week. Read more news What We're Reading CIO Dive After Facebook's breach, attention turns toward motive and potential nation state perpetrators CNN California just passed its net neutrality law. The DOJ is already suing Digiday The anti-Netflix: Free, ad-supported video streaming services are growing AdAge DIGITAL TECH LIGHTS A FIRE UNDER OUT-OF-HOME ADVERTISING Adweek Hershey Adds Droga5 to Its Creative Roster Without a Review Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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