Weekender: La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh

Signup | Forward Weekender Aug.​ 12,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID How Best-in-Class Retailers Leverage Data Discover how marketers are using integrated data to manage holistic campaigns, automate advertising optimization, and more in this playbook.   La-Z-Boy rolls out AI-powered 'decliner' as part of brand refresh In addition to a national ad campaign, the brand created The Decliner, a recliner that generates a cancellation excuse via SMS by pulling its handle. McDonald's flaunts history of pop culture cameos in latest meal ploy Customers can scan Sweet N' Sour Sauce packets that come with the As Featured In Meal to access exclusive Marvel content on Snapchat. Most marketers are experimenting with AI but feelings are mixed, survey says Marketers expect AI to negatively impact jobs and team culture and have concerns about the tech's issues with misinformation and inaccuracy. Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab Following a successful ploy to force a competitor to relinquish the term's trademark, the chain is working with DoorDash to comp $5 million in orders. Oscar Mayer joins social media's 'hot dog or legs' debate An extension of its "Keep it Oscar" platform, the effort will elevate the Kraft Heinz brand's products in hopes of tying them to a trend popular on TikTok. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Back-to-school 2023: Can marketing transcend the turbulence? Top marketers from American Eagle and Amazon weigh in on strategy as the season's spending forecast paints a gloomy picture. From Our Library Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business View all resources Best of What We're Reading Digiday Here is why Wall Street’s reception to the CTV narrative is cooling The Drum Under Armour uses ChatGPT to write ‘The ultimate team talk’ ad TechCrunch Insiders bet more on Fizz, a social network that has now bubbled up at 80+ college campuses TechCrunch Disney+ announces another price hike, says ad-supported tier is coming to more countries MarketWatch Trade Desk posts upbeat earnings in tough ad climate, but its stock moves lower Ad Age Dentsu Media’s Americas CEO Doug Rozen exits amid reorg that will shift 1,000 U.S. staffers into different departments Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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