Aug. 30 - Pepsi unretires NFL greats for season kickoff | Molson Coors expands football marketing playbook

Miller Lite, Coors Light expand football marketing playbook for new season; TGI Fridays promotes CMO to CEO; Global ad spending on track to top $1T for first time, WARC says; How Gap put a fresh spin on nostalgia for its fall campaign View online | Signup | Forward

Daily Dive Aug.​ 30,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Consumer Preferences Are Evolving To thrive in a dynamic environment, it’s crucial to understand and adapt to emerging trends. Explore when experts expect peak season to hit and how you can prepare now in this webinar.   PepsiCo unretires football greats with portfolio-wide NFL kickoff campaign Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate returning to the field in a spot that features Doritos, Lay’s, Starry, Mtn Dew and more. Miller Lite, Coors Light expand football marketing playbook for new season The Molson Coors brands lay out their football strategy ahead of the season as the company looks to increase marketing spend broadly by $100 million. TGI Fridays promotes CMO to CEO Brandon Coleman III takes the reins as the chain experiments with virtual brands, a new loyalty structure and major menu overhaul in a growth push.  Global ad spending on track to top $1T for first time, WARC says The continued growth of social, retail media and connected TV is forecast to boost spending by 4.4% in 2023 and another 8.2% in 2024. How Gap put a fresh spin on nostalgia for its fall campaign The retailer is pulling inspiration from its style archives and past ads to reach consumers through a new lens, according to head of marketing Erika Everett. Sponsored Content by Industry Dive 13 Winning Campaigns to Maximize Your Lead Generation Based on data from generating over 230,000 leads, modernize your lead-generation strategy with a look at what works — and what doesn’t. Get the insights-packed playbook. Download Now Read more news From Our Library Playbook How Best-in-Class Businesses are Leveraging Integrated Data Custom content for Pacvue Infographic How to Boost Collaboration and Frontline Productivity in Retail Custom content for Slack Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office Infographic Five Ways Grocers Can Optimize Their E-Commerce Experience Custom content for bloomreach Infographic How Customer Loyalty & Performance Marketing Can Help Drive Revenue During a Recession Custom content for Wunderkind View all resources What We’re Reading TechCrunch In Threads’ dwindling engagement, social media’s flawed hypothesis is laid bare MediaPost General Motors, Google Cloud Confirm Future Generative AI Collabs The Verge Instagram may be making Reels longer to compete with TikTok Suggest a story we should read Upcoming Events 19 SEP Webinar | 2 p.m. ET Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Presented by studioID and Jivox 21 SEP Virtual Event Insights into the Holiday 2023 season Presented by Marketing Dive, Retail Dive and Supply Chain Dive Company Announcements Press releases from companies in your industry. WOW Media and Territory Studio Pioneer 3D Motion Graphics on Standard-Sized Billboards Press release from WOW Media Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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