Aug. 4 - AB InBev pivots as Bud Light woes persist | CSAA Insurance unites boy band vets

Campaign Trail: CSAA Insurance unites boy band vets as ‘Boys No More’; Amazon ad sales jump 22% as tech upgrades improve brand performance; Verizon and The Met partner to bring historical items to Roblox View online | Signup | Forward

Daily Dive Aug.​ 4,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID 7 Ways to Rethink Marketing in 2023 Marketers are grappling with cautious consumers, fewer conversions, and reduced purchases. Explore today’s consumer sentiments to level up your approach to marketing in this playbook.   Earnings AB InBev shifts focus to core consumer as Bud Light woes ding US revenue Comments made during the company’s earnings call suggest a more politically neutral, sports-focused brand identity for the light beer going forward. Column Campaign Trail: CSAA Insurance unites boy band vets as ‘Boys No More’ Members of NSYNC, New Kids on the Block, Boyz II Men and 98 Degrees came together to “Make It Right” for the AAA insurance brand. Earnings Amazon ad sales jump 22% as tech upgrades improve brand performance Investments in new machine-learning models are helping advertisers reach audiences they couldn’t previously, an appealing pitch amid cookie deprecation. Verizon and The Met partner to bring historical items to Roblox Museum visitors can download a free app, Replica, and use it to scan various objects that can be turned into digital collectibles. Read more news How Compelling Product Imagery Wins Customers Product imagery on ecommerce sites can make or break a sale. In this webinar, explore the data behind the kind of images and immersive experiences that nurture customer loyalty and keep them coming back. Register Now From Our Library Playbook 5 Ways Online Retailers Build Customer Loyalty with DXI Custom content for FullStory Playbook How Best-in-Class Businesses are Leveraging Integrated Data Custom content for Pacvue Webinar - on demand Confident Ecommerce: Replatforming to a Modern Solution Custom content for BigCommerce Infographic How to Boost Collaboration and Frontline Productivity in Retail Custom content for Slack Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office View all resources What We’re Reading Bloomberg Apple to Relinquish Historic $3 Trillion Value as Sales Fall Forbes How Wedding Giant The Knot Pulled The Veil Over Advertisers’ Eyes Ad Age Disney’s metaverse head departs Suggest a story we should read Upcoming Event 17 AUG Webinar | 2 p.m. ET How Compelling Product Imagery Wins Customers Presented by studioID and Nfinite Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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