Aug. 7 - Marketers report mixed feelings on AI | Jim Gaffigan promotes family plan for Straight Talk Wireless

Straight Talk Wireless stands up to competition with Jim Gaffigan spot; Instagram celebrates Gen Z connections in short film-led campaign; Campaign Trail: CSAA Insurance unites boy band vets as ‘Boys No More’ View online | Signup | Forward

Daily Dive Aug.​ 7,​ 2023 | Today’s news and insights for marketing leaders Most marketers are experimenting with AI but feelings are mixed, survey says Marketers expect AI to negatively impact jobs and team culture and have concerns about the tech’s issues with misinformation and inaccuracy. Straight Talk Wireless stands up to competition with Jim Gaffigan spot A 30-second ad features the comedian, who is seen taking over a Walmart to promote the cost-effectiveness of the carrier’s new family plan. Instagram celebrates Gen Z connections in short film-led campaign The Meta-owned platform seeks to show how it can help foster connection for Gen Z users who have moved toward TikTok in the last few years. Sponsored Content by NetLine Unlock revenue acceleration with buyer-level intent Discover real-time buyer intent data. Identify, engage and convert high-potential prospects. Maximize revenue growth with INTENTIVE. Learn more. Column Campaign Trail: CSAA Insurance unites boy band vets as ‘Boys No More’ Members of NSYNC, New Kids on the Block, Boyz II Men and 98 Degrees came together to “Make It Right” for the AAA insurance brand. Read more news From Our Library Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Playbook Seven Ways to Rethink Marketing in 2023 Custom content for FedEx Office Playbook Pivoting for Success: Always Being Ready for the Unpredictable Future of Retail Custom content for KWI View all resources What We’re Reading AdExchanger IAS Shakes Off TrueView Scandal, Credits Social For A Strong Q2 The Wall Street Journal AI Set to Upend the Talent Search at Ad Agencies and Brands Digiday The rise of discerning publishers: Ad tech vendors face increased scrutiny Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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