Aug. 16 - Celsius signs as official energy drink of MLS | Papa Johns readies agency reviews for post-COVID era

Papa Johns readies creative, media agency reviews; 7-Eleven drives in the metaverse with Fortnite activation; What brands should know about the FTC’s updated Endorsement Guides; Ritz-Carlton revamps digital experience to reflect ‘fresh era’ for the brand View online | Signup | Forward

Daily Dive Aug.​ 16,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Compelling Product Imagery Wins Customers Product imagery on your site can make or break a sale. In this webinar, discover the kind of images and immersive experiences that nurture customer loyalty.   Celsius signs as official energy drink of MLS as US soccer buzz builds A partnership running through the 2026 season will see the beverage marketer sponsor extra time and receive integrations on Apple TV+. Papa Johns readies creative, media agency reviews The pizza chain is looking to accelerate an analytics-led approach to marketing as it eyes post-COVID consumers. 7-Eleven drives in the metaverse with Fortnite activation As part of the campaign, consumers will be sent on a branded scavenger hunt with the chance to win prizes like a custom gaming chair. Opinion What brands should know about the FTC’s updated Endorsement Guides The latest changes could impact marketers that team with social media influencers, according to Lauren Carey, an associate at Lewis Rice. Ritz-Carlton revamps digital experience to reflect ‘fresh era’ for the brand The new website’s magazine-style, mobile-friendly format includes editorial content and video components. Read more news Featured Resources Sponsored Content by Video Advertising Bureau Answers to the Most Commonly Asked Questions Within Modern Measurement [VAB Insights] Learn 5 ways video measurement is innovating and how brands will benefit. [VAB Series] Answers to your questions on viewership data collection, identity, engagement, outcomes and future trends within modern measurement. [On-Demand Webinars] Watch The State of TV Measurement 2023 - an Executive Roundtable Series. From Our Library Webinar - on demand Confident Ecommerce: Replatforming to a Modern Solution Custom content for BigCommerce Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office Infographic Five Ways Grocers Can Optimize Their E-Commerce Experience Custom content for bloomreach Playbook 4 Questions Retailers Must Ask Themselves to Succeed in Today’s Economy Custom content for Vericast Infographic The 2023 CMO State of the Union: Rediscover a Hidden Gem Custom content for Wunderkind View all resources What We’re Reading The Wall Street Journal Target Sales Are Punished by Pride Month Backlash The Washington Post Elon Musk’s X is throttling traffic to websites he dislikes Adweek Amazon’s Generative AI Investment Is Bigger Than You Think Suggest a story we should read Upcoming Event 17 AUG Webinar | 2 p.m. ET How Compelling Product Imagery Wins Customers Presented by studioID and Nfinite Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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