Aug. 24 - Inside Pepsi’s 125th anniversary media blitz | GroupM cracks down on MFA sites

GroupM cracks down on MFA sites amid push for programmatic cleanup; Marketers trialing Threads say it comes at the expense of Instagram, Facebook; You’re not imagining it — pumpkin spice drinks are rolling out earlier View online | Signup | Forward

Daily Dive Aug.​ 24,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Driving Conversions with Influencer Marketing To optimize their online presence, brands in the eCommerce space need to leverage the power of influencer partnerships. Learn more.   Pepsi celebrates 125 years: Inside the marketer’s media blitz A campaign celebrating an anniversary milestone and past iconic ads doubles as the official introduction of the brand’s new logo. GroupM cracks down on MFA sites amid push for programmatic cleanup A tie-up integrates Jounce Media’s advanced identification and domain-tracking technology into GroupM’s existing campaign-planning process.  Marketers trialing Threads say it comes at the expense of Instagram, Facebook Most marketers are likely to try the X alternative, though they ultimately believe it adds to an already fragmented landscape, a Capterra study found. UPDATED You’re not imagining it — pumpkin spice drinks are rolling out earlier August is the new autumn in the coffee category, as giants like Starbucks and smaller players like Tim Horton’s push the fall flavor profile in their cold beverage categories.  Read more news How Performance Marketing is Driving Revenue Today’s marketing landscape is dramatically different compared to the last few years. Explore how to adapt to major industry changes and take advantage of owned channels in this report. Download Now From Our Library Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Playbook How Generative AI Will Improve E-commerce CX in 2023 and Beyond Custom content for iAdvize Webinar - on demand How Compelling Product Imagery Wins Customers Custom content for Nfinite Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business View all resources What We’re Reading Digiday Infillion is confirmed as MediaMath’s new owner as a familiar face slides back into view TechCrunch Google to go further on ads transparency and data access for researchers as EU digital rulebook reboot kicks in CNBC Shein strikes deal with fast-fashion retailer Forever 21 that will expand reach of both brands Suggest a story we should read Upcoming Event 07 SEP Webinar | 2 p.m. ET Unlocking Lower Funnel Results with Influencer Marketing Presented by studioID and Quotient Company Announcements Press releases from companies in your industry. Taylor James Recognized as Epic Games’ Unreal Engine Service Partner Press release from Tag Innovative Designer Jing Ju Transforms Brand Experiences Through Immersive Spatial Design Press release from JUJU Studio Evan Gettinger Joins Brand Agency CBX as Principal Press release from CBX US podcast listenership up from 46% to 56% since 2021: YouGov study Press release from YouGov America Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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