Aug. 25 - Hotels.com uses cinematic flair to showcase app perk | Does Gen Z prefer targeted ads?

Gen Z is more likely to be OK with targeted ads — here’s what the numbers say; TikTok enables new search ad functionality for marketers; Pepsi celebrates 125 years: Inside the marketer’s media blitz View online | Signup | Forward

Daily Dive Aug.​ 25,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Driving Conversions with Influencer Marketing To optimize their online presence, brands in the eCommerce space need to leverage the power of influencer partnerships. Learn more.   Hotels.com enlists Edgar Wright’s cinematic flair to promote new app perk Splashy creative helmed by the “Hot Fuzz” director shows off a side-by-side comparison feature that the brand claims is an industry-first.  Gen Z is more likely to be OK with targeted ads — here’s what the numbers say As privacy remains top of mind for consumers and brands, new research offers some key takeaways about the Gen Z shopping journey. TikTok enables new search ad functionality for marketers The new Search Ads Toggle allows brands to display ads within organic search and has already seen success among early testers like Clinique UK.  Pepsi celebrates 125 years: Inside the marketer’s media blitz A campaign celebrating an anniversary milestone and past iconic ads doubles as the official introduction of the brand’s new logo. Read more news How Performance Marketing is Driving Revenue Today’s marketing landscape is dramatically different compared to the last few years. Explore how to adapt to major industry changes and take advantage of owned channels in this report. Download Now From Our Library Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Playbook How Generative AI Will Improve E-commerce CX in 2023 and Beyond Custom content for iAdvize Webinar - on demand How Compelling Product Imagery Wins Customers Custom content for Nfinite Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business View all resources What We’re Reading Ad Age As Nielsen incorporates Amazon’s own data, networks demand answers TechCrunch All hail the new EU law that lets social media users quiet quit the algorithm MediaPost TikTok To End ‘Storefront’ Feature, Focuses On In-App Shopping Suggest a story we should read Upcoming Event 21 SEP Virtual Event Insights into the Holiday 2023 season Presented by Marketing Dive, Retail Dive and Supply Chain Dive Company Announcements Press releases from companies in your industry. Empowering Creators and Brands: Phyllo and TFC Hosted UniCon, a Two-Day Creator Conference Press release from Phyllo Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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