Aug. 10 - La-Z-Boy rolls out brand refresh, AI-powered ‘decliner’ | Metaverse could be $900B biz by 2030

Bain: Metaverse could be $900B biz by 2030, even as hype dies down; Lyft debuts in-app ads to help brands reach riders in transit; Sociable: Google renames ‘in-stream’ video ads amid YouTube controversy; Toms exec talks about new sustainability strategies, ThredUp partnership View online | Signup | Forward

Daily Dive Aug.​ 10,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Best-in-Class Retailers Leverage Data Discover how marketers are using integrated data to manage holistic campaigns, automate advertising optimization, and more in this playbook.   La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh In addition to a national ad campaign, the brand created The Decliner, a recliner that generates a cancellation excuse via SMS by pulling its handle. Bain: Metaverse could be $900B biz by 2030, even as hype dies down The once buzzy space could eventually be a force to reckon with, even as tech companies and the marketing world have switched focus to generative AI. Lyft debuts in-app ads to help brands reach riders in transit Universal Pictures and Audible are among the early partners using the feature that can serve contextually relevant messages based on trip details. Sociable: Google renames ‘in-stream’ video ads amid YouTube controversy A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads. Q&A Toms exec talks about new sustainability strategies, ThredUp partnership Amy Smith, chief brand officer, says the company is focusing on tackling issues in “our own backyard,” such as access to mental health. Read more news From Our Library Trendline The era of personalization in retail Supported by Cloudinary Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Playbook Seven Ways to Rethink Marketing in 2023 Custom content for FedEx Office Playbook Pivoting for Success: Always Being Ready for the Unpredictable Future of Retail Custom content for KWI Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business View all resources What We’re Reading TechCrunch Disney+ announces another price hike, says ad-supported tier is coming to more countries MarketWatch Trade Desk posts upbeat earnings in tough ad climate, but its stock moves lower Ad Age Dentsu Media’s Americas CEO Doug Rozen exits amid reorg that will shift 1,000 U.S. staffers into different departments The Wall Street Journal Amazon Cuts Dozens of House Brands as It Battles Costs, Regulators Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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