Aug. 22 - Inside Behr, Home Depot’s Color of the Year strategy | Guinness pits Joe Montana against Joe Burrow

Guinness pits Joe Montana against Joe Burrow in battle over 0; Sweetgreen appoints head of marketing amid loyalty program expansion; How Häagen-Dazs met its $1.5M commitment to underrepresented creators View online | Signup | Forward

Daily Dive Aug.​ 22,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Driving Conversions with Influencer Marketing To optimize their online presence, brands in the eCommerce space need to leverage the power of influencer partnerships. Learn more.   How Behr, Home Depot are using data to market 2024’s Color of the Year The paint marketer will leverage Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations. Guinness pits Joe Montana against Joe Burrow in battle over 0 The cross-generational football stars argue over the number as the beer brand ramps up marketing around its non-alcoholic offering. Sweetgreen appoints head of marketing amid loyalty program expansion Michael Kotick will oversee the chain’s marketing and menu strategy, having most recently led purpose-driven marketing efforts for Chipotle.  Sponsored Content by The Hershey Company How a pretzel with a devoted following finally got its first ad For more than a decade, this brand grew organically, thanks to devotees, but Insights and brand growth expertise brought it to the next level. How Häagen-Dazs met its $1.5M commitment to underrepresented creators CMO Elizabell Marquez explained how the brand has supported creators and brought their work into its advertising. Read more news How Performance Marketing is Driving Revenue Today’s marketing landscape is dramatically different compared to the last few years. Explore how to adapt to major industry changes and take advantage of owned channels in this report. Download Now From Our Library Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Playbook How Generative AI Will Improve E-commerce CX in 2023 and Beyond Custom content for iAdvize Webinar - on demand How Compelling Product Imagery Wins Customers Custom content for Nfinite Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business View all resources What We’re Reading Bloomberg YouTube and Universal Music Join Forces to Address AI Threat Adweek After Record Downturn, Media M&A Shows Signs of Rebound Digiday How agency in-housing offerings like Omnicom’s TRKKN use Google expertise as a draw Suggest a story we should read Upcoming Event 07 SEP Webinar | 2 p.m. ET Unlocking Lower Funnel Results with Influencer Marketing Presented by studioID and Quotient Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip