Aug. 29 - How Gap is falling into fresh nostalgia | Estée Lauder boosts generative AI bets

Estée Lauder bets generative AI can keep pace with shifting consumer tastes; AB InBev showcases community-focused efforts for latest ad; Walmart launches back-to-school ‘Supercampus’ experience on Roblox View online | Signup | Forward

Daily Dive Aug.​ 29,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Consumer Preferences Are Evolving To thrive in a dynamic environment, it’s crucial to understand and adapt to emerging trends. Explore when experts expect peak season to hit and how you can prepare now in this webinar.   How Gap put a fresh spin on nostalgia for its fall campaign The retailer is pulling inspiration from its style archives and past ads to reach consumers through a new lens, according to head of marketing Erika Everett. Estée Lauder bets generative AI can keep pace with shifting consumer tastes The Clinique owner is deepening a relationship with Google Cloud as viral apps like TikTok put pressure on R&D. AB InBev showcases community-focused efforts for latest ad Coming off of a lackluster Q2, the beverage giant is elevating its emergency drinking water program in a new spot timed to National Preparedness Month. Walmart launches back-to-school ‘Supercampus’ experience on Roblox Designed to follow the platform’s latest age rules, the back-to-school experience allows kids to play games featuring Bic, Crayola and other brands. Read more news From Our Library Playbook How Best-in-Class Businesses are Leveraging Integrated Data Custom content for Pacvue Infographic How to Boost Collaboration and Frontline Productivity in Retail Custom content for Slack Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office Infographic Five Ways Grocers Can Optimize Their E-Commerce Experience Custom content for bloomreach Infographic How Customer Loyalty & Performance Marketing Can Help Drive Revenue During a Recession Custom content for Wunderkind View all resources What We’re Reading The Wall Street Journal AI Fuels New Brand-Safety Worries, and Would-Be Solutions, for Marketers MediaPost Meta Brings ‘Horizon Worlds’ To Mobile, Web Via Closed Beta Test Digiday How will MediaMath’s new owners Infillion chart the long road ahead after its $22 million acquisition? Suggest a story we should read Upcoming Event 21 SEP Virtual Event Insights into the Holiday 2023 season Presented by Marketing Dive, Retail Dive and Supply Chain Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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