Aug. 2 - Molson Coors eyes $100M marketing spend hike | What marketers need to know about Gen Alpha

What marketers need to know about Gen Alpha; Amazon’s AWS helps marketers tackle data fragmentation with machine learning; What Apple’s iOS 17 privacy shift means for marketers; In Huge’s reinvention, a seasoned agency critic sees promise — and fresh challenges View online | Signup | Forward

Daily Dive Aug.​ 2,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID 7 Ways to Rethink Marketing in 2023 Marketers are grappling with cautious consumers, fewer conversions, and reduced purchases. Explore today’s consumer sentiments to level up your approach to marketing in this playbook.   Earnings Molson Coors eyes $100M marketing spend hike to sustain brand momentum C-stores, where the company has historically under-indexed, are one target as the marketer continues to benefit from rival AB Inbev’s struggles. What marketers need to know about Gen Alpha The cohort of “digital ninjas” is even more committed to purpose, gaming and technology than the digital natives of Gen Z, per a Razorfish study. Amazon’s AWS helps marketers tackle data fragmentation with machine learning Best Western Hotels, an early partner, reports being able to easily match and link disparate records for a more robust customer view. Sponsored Content by Meta Using AI to unlock creativity in marketing With new AI-powered digital tools emerging, an indispensable opportunity exists to create cutting-edge campaigns that target the most relevant audiences. What Apple’s iOS 17 privacy shift means for marketers The addition of Link Tracking Protection could make it more difficult for advertisers to track campaign success. Q&A In Huge’s reinvention, a seasoned agency critic sees promise — and fresh challenges In his new book, Michael Farmer tracks the IPG shop’s unconventional turnaround plan, but the agency continues to be tested by layoffs and restructurings.  Read more news How Compelling Product Imagery Wins Customers Product imagery on ecommerce sites can make or break a sale. In this webinar, explore the data behind the kind of images and immersive experiences that nurture customer loyalty and keep them coming back. Register Now From Our Library Playbook 5 Ways Online Retailers Build Customer Loyalty with DXI Custom content for FullStory Playbook How Best-in-Class Businesses are Leveraging Integrated Data Custom content for Pacvue Webinar - on demand Confident Ecommerce: Replatforming to a Modern Solution Custom content for BigCommerce Infographic How to Boost Collaboration and Frontline Productivity in Retail Custom content for Slack Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office View all resources What We’re Reading Retail Dive What’s working for — and against — retailers heading into the holidays? Digiday Former employees remain uncompensated after MediaMath’s bankruptcy filing The Wall Street Journal Starbucks Rings Up Record Sales as Consumers Splurge on Complex Coffee Drinks CNBC Google reshuffles Assistant unit, lays off some staffers, to ‘supercharge’ products with A.I. Suggest a story we should read Upcoming Event 17 AUG Webinar | 2 p.m. ET How Compelling Product Imagery Wins Customers Presented by studioID and Nfinite Company Announcements Press releases from companies in your industry. FranchiCzar Selects Location3 as Strategic Digital Marketing Partner for Its Franchise Brand Portfolio Press release from Location3 Digital Neighbor Stays Ahead of the Game: Successfully Adapts to Major Changes in Google's Platform Press release from Digital Neighbor Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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