Aug. 28 - Buffalo Wild Wings’ new CGI mascot takes flight | NFL spoofs scripted rumors for kickoff campaign

NFL spoofs scripted rumors in star-studded kickoff campaign; Pernod Ricard North America names Colin Kavanagh as CMO; Gen Z is more likely to be OK with targeted ads — here’s what the numbers say View online | Signup | Forward

Daily Dive Aug.​ 28,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Consumer Preferences Are Evolving To thrive in a dynamic environment, it’s crucial to understand and adapt to emerging trends. Explore when experts expect peak season to hit and how you can prepare now in this webinar.   Buffalo Wild Wings bows CGI buffalo character as part of creative refresh A slate of ads starring a winged bison with an attitude represents the brand’s first work from new creative agency of record Anomaly.  NFL spoofs scripted rumors in star-studded kickoff campaign “You Can’t Make This Stuff Up” features comedian Keegan-Michael Key, who leads a fictitious table read mapping the moves of the league’s key players. Pernod Ricard North America names Colin Kavanagh as CMO The former senior vice president of transformation for the spirits marketer will succeed Pam Forbus. Gen Z is more likely to be OK with targeted ads — here’s what the numbers say As privacy remains top of mind for consumers and brands, new research offers some key takeaways about the Gen Z shopping journey. Sponsored Content by Industry Dive 13 Winning Campaigns to Maximize Your Lead Generation Better resonate with your target, drive engagement, and fill your pipeline with MQLs. Get the playbook to see what worked to generate over 230,000 leads. Download Now Read more news From Our Library Playbook How Best-in-Class Businesses are Leveraging Integrated Data Custom content for Pacvue Infographic How to Boost Collaboration and Frontline Productivity in Retail Custom content for Slack Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office Infographic Five Ways Grocers Can Optimize Their E-Commerce Experience Custom content for bloomreach Infographic How Customer Loyalty & Performance Marketing Can Help Drive Revenue During a Recession Custom content for Wunderkind View all resources What We’re Reading Ad Age Nielsen opens big data for trading without MRC accreditation or explaining some of its figures MediaPost Netflix Nabs A Top Snap Ad Exec Digiday Publisher CROs say auto, travel and luxury advertisers are leading the revenue rebound Suggest a story we should read Upcoming Event 21 SEP Virtual Event Insights into the Holiday 2023 season Presented by Marketing Dive, Retail Dive and Supply Chain Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip