Aug. 9 - McDonald’s flaunts pop culture cameos | Pepsi Zero Sugar is ‘Official Zero’ of NFL

Pepsi Zero Sugar named ‘Official Zero’ of the NFL; Back-to-school 2023: Can marketing transcend the turbulence?; Pereira O’Dell hires Meta creative lead with eye on AI-powered future View online | Signup | Forward

Daily Dive Aug.​ 9,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Best-in-Class Retailers Leverage Data Discover how marketers are using integrated data to manage holistic campaigns, automate advertising optimization, and more in this playbook.   McDonald’s flaunts history of pop culture cameos in latest meal ploy Drawing on Golden Arches nods in “Seinfeld,” “The Office” and more, the chain is enacting its biggest Famous Orders push to date ahead of a tie-in with “Loki.” Pepsi Zero Sugar named ‘Official Zero’ of the NFL The partnership comes as some league players prepare to take the field sporting jerseys bearing #0 for the first time. Deep Dive Back-to-school 2023: Can marketing transcend the turbulence? Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture. Pereira O’Dell hires Meta creative lead with eye on AI-powered future Bringing on Juliana Constantino as executive creative director comes as the indie creative shop shifts from a bicoastal to national focus. Read more news From Our Library Infographic 5 Common Ways Fraudsters Try to Scam Retailers and Their Customers Custom content for Nuance Communications Trendline The era of personalization in retail Supported by Cloudinary Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Playbook Seven Ways to Rethink Marketing in 2023 Custom content for FedEx Office Playbook Pivoting for Success: Always Being Ready for the Unpredictable Future of Retail Custom content for KWI View all resources What We’re Reading The Hollywood Reporter A Disney Sale to Apple? Don’t Count It Out This Time CNBC Roblox shares drop after company misses estimates on top and bottom line Restaurant Dive Virtual Dining Concepts sues MrBeast for breach of contract Digiday Podcast networks report Q2 revenue growth, with positive signs for continued improvements in 2023 Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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