Aug. 17 - Inside the race for retail media standardization | Rover allays pet owner anxiety with animated ads

Rover allays pet owner anxiety in storybook-style animated ads; Degree rides World Cup hype with girls’ soccer program; What brands should know about the FTC’s updated Endorsement Guides View online | Signup | Forward

Daily Dive Aug.​ 17,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Compelling Product Imagery Wins Customers Product imagery on your site can make or break a sale. In this webinar, discover the kind of images and immersive experiences that nurture customer loyalty.   Deep Dive Retail media’s standardization race is heating up — what’s at stake? Calls for industry unity are growing as marketers stamp their feet about its fragmentary state, but the push for shared best practices faces an uphill battle. Rover allays pet owner anxiety in storybook-style animated ads The on-demand pet care platform is cranking up the cuteness with a campaign told from the perspective of animal companions. Degree rides World Cup hype with girls’ soccer program A Change the Field program from the Unilever marketer includes free seminars on how to boost equity in the sport. Opinion What brands should know about the FTC’s updated Endorsement Guides The latest changes could impact marketers that team with social media influencers, according to Lauren Carey, an associate at Lewis Rice. Read more news Featured Resources Sponsored Content by Video Advertising Bureau Answers to the Most Commonly Asked Questions Within Modern Measurement [VAB Insights] Learn 5 ways video measurement is innovating and how brands will benefit. [VAB Series] Answers to your questions on viewership data collection, identity, engagement, outcomes and future trends within modern measurement. [On-Demand Webinars] Watch The State of TV Measurement 2023 - an Executive Roundtable Series. From Our Library Webinar - on demand Confident Ecommerce: Replatforming to a Modern Solution Custom content for BigCommerce Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office Infographic Five Ways Grocers Can Optimize Their E-Commerce Experience Custom content for bloomreach Playbook 4 Questions Retailers Must Ask Themselves to Succeed in Today’s Economy Custom content for Vericast Infographic The 2023 CMO State of the Union: Rediscover a Hidden Gem Custom content for Wunderkind View all resources What We’re Reading The New York Times YouTube Ads May Have Led to Online Tracking of Children, Research Says Digiday Roblox’s ad network is gradually coming together on pace, with some growing pains Adweek ChatGPT Makes Its Way to Data Clean Rooms Suggest a story we should read Upcoming Event 07 SEP Webinar | 2 p.m. ET Unlocking Lower Funnel Results with Influencer Marketing Presented by studioID and Quotient Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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