Weekender: Campaign Trail: CSAA Insurance unites boy band vets as ‘Boys No More’

Signup | Forward Weekender Aug.​ 5,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID 7 Ways to Rethink Marketing in 2023 Marketers are grappling with cautious consumers, fewer conversions, and reduced purchases. Explore today’s consumer sentiments to level up your approach to marketing in this playbook.   Column Campaign Trail: CSAA Insurance unites boy band vets as 'Boys No More' Members of NSYNC, New Kids on the Block, Boyz II Men and 98 Degrees came together to "Make It Right" for the AAA insurance brand. White Claw encourages consumers to take time off this summer A majority of employed Americans have not planned a vacation this summer, a situation the hard seltzer brand seeks to remedy with an Instagram contest. Lysol takes aim at air fresheners with latest product innovation A new Lysol Air Sanitizer that claims to kill 99.9% of germs and bacteria is being promoted through a "Scent Can't Sanitize" message.  CVS loses another top marketer amid major cost-cutting push Tammy Lewis' departure as CMO of CVS Caremark after nine years comes as the pharmacy giant reportedly plans to prune about 5,000 jobs. What marketers need to know about Gen Alpha The cohort of "digital ninjas" is even more committed to purpose, gaming and technology than the digital natives of Gen Z, per a Razorfish study. Gap hands mic to kids for back-to-school tie-up with 'Recess Therapy' Quick-witted students share their first-day-of-school wisdom in a video made in collaboration with the channel behind the now-iconic "corn kid." How Compelling Product Imagery Wins Customers Product imagery on ecommerce sites can make or break a sale. In this webinar, explore the data behind the kind of images and immersive experiences that nurture customer loyalty and keep them coming back. Register Now From Our Library Playbook 5 Ways Online Retailers Build Customer Loyalty with DXI Custom content for FullStory Webinar - on demand Confident Ecommerce: Replatforming to a Modern Solution Custom content for BigCommerce Infographic How to Boost Collaboration and Frontline Productivity in Retail Custom content for Slack Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office View all resources Best of What We're Reading Bloomberg Apple to Relinquish Historic $3 Trillion Value as Sales Fall Forbes How Wedding Giant The Knot Pulled The Veil Over Advertisers’ Eyes Ad Age Disney’s metaverse head departs Variety Warner Bros. Discovery Narrows Loss in Q2 Even as Revenue Falls in Key Areas Digiday What X — the artist formerly known as Twitter — needs from a head of brand safety Adweek Intuit Mailchimp’s Exhibition Claims Email Isn’t Dead (Despite Stating It Is) Suggest a story we should read Upcoming Event 17 AUG Webinar | 2 p.m. ET How Compelling Product Imagery Wins Customers Presented by studioID and Nfinite Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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