Aug. 18 - Walmart US ad biz nearly doubles in two years | Adidas spotlights next gen women’s soccer stars

Campaign Trail: Adidas takes football off the pitch to elevate female stars; Amazon brings sponsored product ads to third-party apps, sites; Retail media’s standardization race is heating up — what’s at stake? View online | Signup | Forward

Daily Dive Aug.​ 18,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Compelling Product Imagery Wins Customers Product imagery on your site can make or break a sale. In this webinar, discover the kind of images and immersive experiences that nurture customer loyalty.   Earnings Walmart’s US ad biz has nearly doubled in 2 years amid retail media boom The unit grew ad sales 36% and its number of advertisers by 60% in Q2 amid new bets on channels like in-store. Column Campaign Trail: Adidas takes football off the pitch to elevate female stars Timed to the Women’s World Cup, “Play Until They Can’t Look Away” celebrates a generation of players helping to bring full equality to the game. Amazon brings sponsored product ads to third-party apps, sites Pinterest and BuzzFeed are among the new placement partners for advertisers as the e-commerce giant enhances its decade-old ads product. Deep Dive Retail media’s standardization race is heating up — what’s at stake? Calls for industry unity are growing as marketers stamp their feet about its fragmentary state, but the push for shared best practices faces an uphill battle. Read more news Featured Resources Sponsored Content by Video Advertising Bureau Answers to the Most Commonly Asked Questions Within Modern Measurement [VAB Insights] Learn 5 ways video measurement is innovating and how brands will benefit. [VAB Series] Answers to your questions on viewership data collection, identity, engagement, outcomes and future trends within modern measurement. [On-Demand Webinars] Watch The State of TV Measurement 2023 - an Executive Roundtable Series. From Our Library Webinar - on demand Confident Ecommerce: Replatforming to a Modern Solution Custom content for BigCommerce Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office Infographic Five Ways Grocers Can Optimize Their E-Commerce Experience Custom content for bloomreach Playbook 4 Questions Retailers Must Ask Themselves to Succeed in Today’s Economy Custom content for Vericast Infographic The 2023 CMO State of the Union: Rediscover a Hidden Gem Custom content for Wunderkind View all resources What We’re Reading The Wall Street Journal Paramount Drops Plans to Sell BET Stake Bloomberg Amazon Offers Influencers $25 Per Video, Sparking Chorus of LOLs Ad Age How YouTube CEO Neal Mohan is using NFL Sunday Ticket to plot the future of video Suggest a story we should read Upcoming Event 07 SEP Webinar | 2 p.m. ET Unlocking Lower Funnel Results with Influencer Marketing Presented by studioID and Quotient Company Announcements Press releases from companies in your industry. Acast Announces Podscribe as Global Preferred Attribution Partner Press release from Acast Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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