Aug. 14 - DraftKings crowns bettors in latest Kevin Hart ads | Instacart’s largest back-to-school push yet

Instacart focuses on savings for largest back-to-school push yet; X enlists IAS to provide pre-bid brand safety certification; DEI still a strong strategy despite backlash — here’s what the numbers say View online | Signup | Forward

Daily Dive Aug.​ 14,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Compelling Product Imagery Wins Customers Product imagery on your site can make or break a sale. In this webinar, discover the kind of images and immersive experiences that nurture customer loyalty.   DraftKings tells bettors ‘the crown is yours’ in latest Kevin Hart ads CMO Stephanie Sherman said past marketing with the comedian, including a recent Super Bowl ad, has helped communicate DraftKings’ value. Instacart focuses on savings for largest back-to-school push yet “You’ve Got This, Parents” highlights the company’s new co-marketing solution with tie-ups from brands like Yoplait, Lunchables and Babybel. X enlists IAS to provide pre-bid brand safety certification The social media platform formerly known as Twitter is taking steps to shore up brand safety issues that have led major advertisers to exit. DEI still a strong strategy despite backlash — here’s what the numbers say Recent controversies have marketers questioning diversity, equity and inclusion efforts, but a Kantar report suggests the benefits far outweigh the negatives. Read more news Featured Resources Sponsored Content by Video Advertising Bureau Answers to the Most Commonly Asked Questions Within Modern Measurement [VAB Insights] Learn 5 ways video measurement is innovating and how brands will benefit. [VAB Series] Answers to your questions on viewership data collection, identity, engagement, outcomes and future trends within modern measurement. [On-Demand Webinars] Watch The State of TV Measurement 2023 - an Executive Roundtable Series. From Our Library Webinar - on demand Confident Ecommerce: Replatforming to a Modern Solution Custom content for BigCommerce Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office Infographic Five Ways Grocers Can Optimize Their E-Commerce Experience Custom content for bloomreach Playbook 4 Questions Retailers Must Ask Themselves to Succeed in Today’s Economy Custom content for Vericast Infographic The 2023 CMO State of the Union: Rediscover a Hidden Gem Custom content for Wunderkind View all resources What We’re Reading Business Insider Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business Variety After Backlash, Zoom Now Says It Won’t Use Any Customer Content to Train AI Systems Ad Age McDonald’s quietly removes ‘ESG’ from parts of website Suggest a story we should read Upcoming Event 17 AUG Webinar | 2 p.m. ET How Compelling Product Imagery Wins Customers Presented by studioID and Nfinite Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip