Aug. 11 - Aerie rallies NYC’s ‘hidden gems’ for pop-up | X’s CEO hire hasn’t halted brand exodus

X’s new CEO hire has done little to stem brand exodus, report says; DEI still a strong strategy despite backlash — here’s what the numbers say; Sociable: Google renames ‘in-stream’ video ads amid YouTube controversy View online | Signup | Forward

Daily Dive Aug.​ 11,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Best-in-Class Retailers Leverage Data Discover how marketers are using integrated data to manage holistic campaigns, automate advertising optimization, and more in this playbook.   Aerie rallies New York City’s ‘hidden gems’ for pop-up marketplace The effort promotes the retailer’s fall collection and supports a “reintroduction” of its intimate apparel business, according to CMO Stacey McCormick. X’s new CEO hire has done little to stem brand exodus, report says Over one-third of brands advertising on the platform in May, when Linda Yaccarino took the reins, did not return in June, MediaRadar found. DEI still a strong strategy despite backlash — here’s what the numbers say Recent controversies have marketers questioning diversity, equity and inclusion efforts, but a Kantar report suggests the benefits far outweigh the negatives. Sociable: Google renames ‘in-stream’ video ads amid YouTube controversy A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads. Read more news From Our Library Trendline The era of personalization in retail Supported by Cloudinary Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Playbook Seven Ways to Rethink Marketing in 2023 Custom content for FedEx Office Playbook Pivoting for Success: Always Being Ready for the Unpredictable Future of Retail Custom content for KWI Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business View all resources What We’re Reading Digiday Here is why Wall Street’s reception to the CTV narrative is cooling The Drum Under Armour uses ChatGPT to write ‘The ultimate team talk’ ad TechCrunch Insiders bet more on Fizz, a social network that has now bubbled up at 80+ college campuses Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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