Weekender: How Behr, Home Depot are using data to market 2024’s Color of the Year

Signup | Forward Weekender Aug.​ 26,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID Driving Conversions with Influencer Marketing To optimize their online presence, brands in the eCommerce space need to leverage the power of influencer partnerships. Learn more.   How Behr, Home Depot are using data to market 2024's Color of the Year The paint marketer will leverage Instagram and Home Depot's retail media network to target Cracked Pepper at consumers in the mood for renovations. Heinz takes a stand against 'stupid spicy' foods in latest campaign The effort promotes the brand's line of spicy ketchup products through digital video ads spread across a variety of social media platforms. How Häagen-Dazs met its $1.5M commitment to underrepresented creators CMO Elizabell Marquez explained how the brand has supported creators and brought their work into its advertising. Pepsi celebrates 125 years: Inside the marketer's media blitz A campaign celebrating an anniversary milestone and past iconic ads doubles as the official introduction of the brand's new logo. Marketers ramp up social spending as ROI prospects improve, survey says Over half of media decision-markers plan to increase investments in the category this year, up from 44% who said they would do so in April. How Performance Marketing is Driving Revenue Today’s marketing landscape is dramatically different compared to the last few years. Explore how to adapt to major industry changes and take advantage of owned channels in this report. Download Now From Our Library Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Webinar - on demand How Compelling Product Imagery Wins Customers Custom content for Nfinite Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business View all resources Best of What We're Reading Ad Age As Nielsen incorporates Amazon’s own data, networks demand answers TechCrunch All hail the new EU law that lets social media users quiet quit the algorithm MediaPost TikTok To End ‘Storefront’ Feature, Focuses On In-App Shopping Digiday Infillion is confirmed as MediaMath’s new owner as a familiar face slides back into view TechCrunch Google to go further on ads transparency and data access for researchers as EU digital rulebook reboot kicks in CNBC Shein strikes deal with fast-fashion retailer Forever 21 that will expand reach of both brands Suggest a story we should read Upcoming Event 21 SEP Virtual Event Insights into the Holiday 2023 season Presented by Marketing Dive, Retail Dive and Supply Chain Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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