Aug. 23 - Heinz takes stand against ‘stupid spicy’ foods | Marketers plan to ramp up social spend

Marketers ramp up social spending as ROI prospects improve, survey says; Comscore, ANA’s SeeHer develop gender equality insights tool; How Behr, Home Depot are using data to market 2024’s Color of the Year View online | Signup | Forward

Daily Dive Aug.​ 23,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Driving Conversions with Influencer Marketing To optimize their online presence, brands in the eCommerce space need to leverage the power of influencer partnerships. Learn more.   Heinz takes a stand against ‘stupid spicy’ foods in latest campaign The brand pokes fun at pop-culture hype around unreasonably spicy foods while elevating its ketchups flavored with hot peppers as an alternative. Marketers ramp up social spending as ROI prospects improve, survey says Over half of media decision-markers plan to increase investments in the category this year, up from 44% who said they would do so in April. Comscore, ANA’s SeeHer develop gender equality insights tool GEM Audiences analyzes consumer behaviors, attitudes and interests to help brands better understand the significance of gender equality in ads. Sponsored Content by NetLine Uncover true buyer-level intent data Unlock the untapped potential of buyer-level intent data. Download now for industry insights and actionable strategies. Get ‘The Proof is Out There.’ How Behr, Home Depot are using data to market 2024’s Color of the Year The paint marketer will leverage Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations. Read more news How Performance Marketing is Driving Revenue Today’s marketing landscape is dramatically different compared to the last few years. Explore how to adapt to major industry changes and take advantage of owned channels in this report. Download Now From Our Library Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Playbook How Generative AI Will Improve E-commerce CX in 2023 and Beyond Custom content for iAdvize Webinar - on demand How Compelling Product Imagery Wins Customers Custom content for Nfinite Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business View all resources What We’re Reading The Wall Street Journal RadioShack’s NSFW Period Appears Over, as New Owner Plots a Brand Expansion Digiday Advocacy groups issue fresh calls to investigate YouTube over researchers’ child protection claims Retail Dive Retail leaders struggle to find budget for emerging tech goals, study finds Suggest a story we should read Upcoming Event 07 SEP Webinar | 2 p.m. ET Unlocking Lower Funnel Results with Influencer Marketing Presented by studioID and Quotient Company Announcements Press releases from companies in your industry. Viseven Reveals New Features for its flagship eWizard Content Experience Platform Press release from Viseven TAKE A BREAK AND DOMINATE: Zorka.Agency Revitalizes Mobile Game Marketing Press release from Zorka.Agency Tampa-based public relations & marketing firm, Rosarium PR & Marketing Collective, achieves impressive milestones in its first year Press release from Rosarium PR & Marketing Collective Welocalize Joins Content Authenticity Initiative to Champion Trust in Multilingual Digital Content Press release from Welocalize, Inc. Waterhouse Brands Recruits Industry Veterans David Mickle and Ben Hewett as Part of the Agency’s Growth Strategy to Create Extraordinary Life Sciences Brands Press release from Waterhouse Brands Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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