Aug. 31 - Nissan soups up ‘Heisman House’ with Zillow | Chipotle goes behind the scenes to recruit Gen Z

Chipotle takes Gen Z behind the scenes to recruit new employees; Trolli brings multiplayer game PUBG to life with scavenger hunt experience; Capri Sun showcases ‘kid-noise canceling technology’ in new campaign View online | Signup | Forward

Daily Dive Aug.​ 31,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Consumer Preferences Are Evolving To thrive in a dynamic environment, it’s crucial to understand and adapt to emerging trends. Explore when experts expect peak season to hit and how you can prepare now in this webinar.   Nissan soups up ‘Heisman House’ with Zillow, creator partnerships The 13th iteration of the automaker’s college football campaign is ramping up digital outreach, with influencer marketing and NFTs factoring in the blitz. Chipotle takes Gen Z behind the scenes to recruit new employees The chain is rolling out social media content highlighting employee perks and inside scoops as it attempts to recruit staff from a younger generation. Trolli brings multiplayer game PUBG to life with scavenger hunt experience  A tie-up with the popular battle royale game includes custom character skins and a major presence at the PAX West convention. Capri Sun showcases ‘kid-noise canceling technology’ in new campaign A social-first campaign for the Kid Noise-Canceling Juice Drink product plays off the idea that each packet of Capri Sun takes 50 seconds to consume. Read more news From Our Library Playbook How Best-in-Class Businesses are Leveraging Integrated Data Custom content for Pacvue Infographic How to Boost Collaboration and Frontline Productivity in Retail Custom content for Slack Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office Infographic Five Ways Grocers Can Optimize Their E-Commerce Experience Custom content for bloomreach Infographic How Customer Loyalty & Performance Marketing Can Help Drive Revenue During a Recession Custom content for Wunderkind View all resources What We’re Reading Ad Age NBCU names Mark Marshall as chairman of advertising and partnerships PYMNTS PepsiCo to Invest $175 Million in Instacart as Food Brands Digitize TechCrunch X to allow paid political ads, lifting Twitter’s earlier ban Suggest a story we should read Upcoming Events 19 SEP Webinar | 2 p.m. ET Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Presented by studioID and Jivox 21 SEP Virtual Event | 2 p.m. ET Insights into the Holiday 2023 season Presented by Marketing Dive, Retail Dive and Supply Chain Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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