Aug. 3 - White Claw urges consumers to take time off | WPP tunes into Spotify data

WPP tunes into Spotify’s first-party data with new global partnership; Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign; Sociable: Pinterest’s user growth slows while engagement gains with younger audiences View online | Signup | Forward

Daily Dive Aug.​ 3,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID 7 Ways to Rethink Marketing in 2023 Marketers are grappling with cautious consumers, fewer conversions, and reduced purchases. Explore today’s consumer sentiments to level up your approach to marketing in this playbook.   White Claw encourages consumers to take time off this summer A majority of employed Americans have not planned a vacation this summer, per a survey conducted by the brand, a situation it wants to help remedy.  WPP tunes into Spotify’s first-party data with new global partnership The pact includes an integration with WPP’s Choreograph unit, with the goal of helping clients develop more effective audio campaigns. Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign Digital out-of-home ads in the U.S. and U.K. and tie-ups with a slew of TikTok creators are designed to promote the convenience of Apple Pay. Sponsored Content by Meta Using AI to unlock creativity in marketing With new AI-powered digital tools emerging, an indispensable opportunity exists to create cutting-edge campaigns that target the most relevant audiences. Column Sociable: Pinterest’s user growth slows while engagement gains with younger audiences In Q2, Gen Z was Pinterest’s largest contributor to overall engagement growth and the fastest growing cohort. Read more news How Compelling Product Imagery Wins Customers Product imagery on ecommerce sites can make or break a sale. In this webinar, explore the data behind the kind of images and immersive experiences that nurture customer loyalty and keep them coming back. Register Now From Our Library Playbook 5 Ways Online Retailers Build Customer Loyalty with DXI Custom content for FullStory Playbook How Best-in-Class Businesses are Leveraging Integrated Data Custom content for Pacvue Webinar - on demand Confident Ecommerce: Replatforming to a Modern Solution Custom content for BigCommerce Infographic How to Boost Collaboration and Frontline Productivity in Retail Custom content for Slack Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office View all resources What We’re Reading Variety Warner Bros. Discovery Narrows Loss in Q2 Even as Revenue Falls in Key Areas Digiday What X — the artist formerly known as Twitter — needs from a head of brand safety Adweek Intuit Mailchimp’s Exhibition Claims Email Isn’t Dead (Despite Stating It Is) Suggest a story we should read Upcoming Event 17 AUG Webinar | 2 p.m. ET How Compelling Product Imagery Wins Customers Presented by studioID and Nfinite Company Announcements Press releases from companies in your industry. SixtyFour and Sephora US: A Dynamic Partnership Celebrating Emerging Artists and Music Discovery Press release from SixtyFour Music Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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