Weekender: MediaMath’s bankruptcy demonstrates difficulties of DSP model

Signup | Forward Weekender July​ 15,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID How to Boost Sales with Generative AI The emerging trend of conversational commerce, with help from generative AI, can transform how companies interact with their customers and redefine how customers shop online. Learn more in this playbook.   MediaMath's bankruptcy demonstrates difficulties of DSP model The ad-tech company filed following its inability to lock down an acquisition by potential buyers including Viant Technology and Verve Group. Amazon launches TikTok game show for Prime Day During the one-day event, TikTokers will participate in a game show while viewers work together in the comments to unlock special deals. Truly Hard Seltzer launches zero gravity pop-up bar The Boston Beer Company brand is looking to break through an increasingly crowded hard alternative category with a splashy experiential activation. How Heineken disrupted the staid non-alcoholic beer industry While the brand was the best-selling offering in the category in 2022, Heineken 0.0 wasn't always a sure thing for the Netherlands-based brewer.  Target elevates 17-year veteran to CMO Lisa Roath's appointment comes as the retailer faces slowed sales growth and an ongoing controversy over its Pride collection. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive 6 campaigns that broke through the creative rut of H1 2023 Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment. Deep Dive Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond. How Marketers Use Data to Drive Sustainable Growth Reaching the right customer at the right time is critical for marketers in an online world. Learn how marketing leaders are improving margins, growing revenue and attracting more consumers in this webinar. Watch Now From Our Library Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile View all resources Best of What We're Reading The Washington Post Hollywood actors join writers on strike as industry halts The Wall Street Journal Twitter Starts Sharing Ad Revenue With Creators MediaPost Watchdogs: Threads Already Compromised, Needs Content Guardrails ASAP CNBC Disney could soon sell its TV assets as Iger says business ‘may not be core’ to the company Ad Age Ogilvy hires Juan Woodbury for Coke business, leading North America creative and entertainment Digiday ‘We felt uncomfortable with the lack of control’: How DPG Media is reducing its reliance on Google ad tech Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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