Weekender: Pepsi fuses ketchup and cola to strengthen link to hot dogs for July Fourth

Signup | Forward Weekender July​ 1,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID How In-Store Marketers Can Boost Sales As retail returns, visual merchandisers seek ways to increase revenue. Learn the most pressing in-store marketing goals, how brands are trying to achieve them and barriers to success in this report.   Pepsi fuses ketchup and cola to strengthen link to hot dogs for July Fourth The sweet-but-tangy offering, which will be sampled at baseball stadiums, builds on a seasonal #BetterWithPepsi brand platform. Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return The chain will promote the spicy menu with a pre-recorded advice "Hot Line" featuring a celeb who made "that's hot" her catchphrase in the 2000s. Oreo and Super Mario team up to defeat Bowser with limited-edition cookie The Mondelēz brand and Nintendo franchise are releasing 16 limited-edition cookie embossments, with Bowser being the most rare. Chick-fil-A beefs up loyalty incentive with 'Code Moo' digital game The game, which is centered around sabotaging the chain's fictitious "burger-slinging nemesis," will dish out 2.5 million food rewards on a weekly basis. Anheuser-Busch looks beyond backlash with people-focused campaign "That's Who We Are" comes as the brewer attempts to move forward from a months-long backlash and follows the launch of Bud Light's summer campaign. Featured Resources Sponsored Content by StackAdapt Programmatic Advertising Resources Webinar: Transform 1st-Party Data into Advertising Gold New Research: The Power of Multi-Channel Advertising 4 Benefits of Account-Based Marketing for Programmatic From Our Library Trendline The latest trends in direct-to-consumer retail Supported by Nebulab Webinar - on demand Leverage Data-Driven Strategies to Drive Sustainable Growth Custom content for CoreLogic Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab View all resources Best of What We're Reading The Hill Dylan Mulvaney: Bud Light not standing by me worse ‘than not hiring a trans person at all’ Ad Age Only 7% of senior marketers feel they have all the tools for success The Verge YouTube tests disabling videos for people using ad blockers Food Dive Monster Beverage set to buy Bang Energy for up to $362M Adweek Unilever Says the ‘Jury Is Out’ on Generative AI, For Now Ad Age Google’s video ads face fresh doubts about inventory quality after scathing study Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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