July 21 - Natural Light, Sperry upcycle shoes into the ‘Brewzie’ | Guerlain jumps 170 years forward with AI

Campaign Trail: Guerlain engages AI to take its iconic bottle back to the future; TikTok, FIFA strike creator-driven content partnership for Women’s World Cup; True Religion’s new chief marketing officer will lead the brand’s digital pivot View online | Signup | Forward

Daily Dive July​ 21,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Marketing Strategies for Sustainable Growth Reaching customers at the right time is becoming increasingly critical for retailers. Learn how marketing leaders are improving margins, growing revenue, and attracting more consumers in this webinar.   Natural Light, Sperry turn boat shoes into sea-ready beer holders Consumers can comment on the beer brand’s Instagram for the chance to have their old shoes upcycled into the “Brewzie.” Column Campaign Trail: Guerlain engages AI to take its iconic bottle back to the future Creative agency Mnstr used generative AI art to reimagine 170 years of the LVMH brand’s past — and predict 170 years into its future. TikTok, FIFA strike creator-driven content partnership for Women’s World Cup The pair will collaborate with creators from 16 countries to help generate public and behind-the-scenes content for fans during the tournament. True Religion’s new chief marketing officer will lead the brand’s digital pivot Kristen D’Arcy, formerly of Pacsun and American Eagle Outfitters, said she expects e-commerce to represent 50% of the brand’s revenue in a few years. Read more news 3 Ways AI-Powered Search Drives Up Profit Meeting consumers’ needs at high-intent moments is essential to driving e-commerce profits. Learn how relevant search results can boost your conversions and lower customer acquisition costs in this webinar. Watch Now From Our Library Webinar - on demand Leverage Data-Driven Strategies to Drive Sustainable Growth Custom content for CoreLogic Webinar - on demand Confident Ecommerce: Replatforming to a Modern Solution Custom content for BigCommerce Survey Report Retail Success: Reimagine Communication & Information Flow Custom content for Slack Infographic How to Boost Collaboration and Frontline Productivity in Retail Custom content for Slack Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office View all resources What We’re Reading The Wall Street Journal Sergey Brin Is Back in the Trenches at Google Variety Amazon Agrees to Pay $25 Million Fine to Settle Allegations Alexa Voice Assistant Violated Children’s Privacy Law CNBC After creators flocked to Instagram Threads, Meta’s challenge is to keep them from fleeing Suggest a story we should read Upcoming Event 17 AUG Webinar | 2 p.m. ET How Compelling Product Imagery Wins Customers Presented by studioID and Nfinite Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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