July 28 - McDonald’s credits Grimace for strong Q2 | Pepsi asserts itself as the preferred rum pairing

Pepsi vies to unseat Coke as preferred cola pairing with rum; Advertisers spent more heavily for Amazon Prime Day — here’s what the numbers say; ‘Barbie’ AI selfie generator goes viral with 13M users; How Coca-Cola cooked up meals with ‘The Bear,’ Gigi Hadid and more View online | Signup | Forward

Daily Dive July​ 28,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Impact Master Partnership Marketing with Impact’s Ultimate Guide Gain expert insights and practical tips to forge successful partnerships that amplify your brand’s reach and impact.   McDonald’s says Grimace birthday push shook up strong Q2 earnings A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth. Pepsi vies to unseat Coke as preferred cola pairing with rum New ads reveal Pepsi globes hidden in the logos of leading rum brands as the marketer fights for a bigger spot at the bar and off-premise. Advertisers spent more heavily for Amazon Prime Day — here’s what the numbers say The annual sales event for the e-commerce giant saw ad-attributed sales increase by 486%, with ad spending increasing by 409%. ‘Barbie’ AI selfie generator goes viral with 13M users Marketed ahead of the film’s debut, the playful experience gained a slew of attention by consumers, brands and celebrities.  How Coca-Cola cooked up meals with ‘The Bear,’ Gigi Hadid and more “A Recipe for Magic” was cited as an example of how Coke linked its brand to consumption occasions en route to 11% organic revenue growth in Q2. Read more news How Marketers Can Boost Sales With Generative AI The emerging trend of conversational commerce, with help from generative AI, can transform how companies interact with their customers and redefine how customers shop online. Learn more in this playbook. Download Now From Our Library Infographic 5 Common Ways Fraudsters Try to Scam Retailers and Their Customers Custom content for Nuance Communications Playbook Optimizing Technology Deployment in Retail Custom content for Level 10 Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Webinar Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Provided by GroupBy, Grid Dynamics, and Google Cloud View all resources What We’re Reading CNBC Procter & Gamble sales rise slightly, fueled by higher prices Variety Emmys Vendors Have Been Officially Informed That the Telecast Is Moving Out of September (EXCLUSIVE) Reuters Roku shares surge as better ad spending powers upbeat revenue forecast Ad Age How Major League Cricket is making a play for America Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip