July 20 - Pop-Tarts, Meow Mix serve up nostalgia | Netflix’s ad revenue not yet ‘material’

Netflix’s ad revenue not yet ‘material’ but password-sharing crackdown boosts earnings; Meow Mix embraces ‘90s boy bands in latest spin on jingle; Sonesta chief brand officer on building name recognition in a crowded market; Taco John’s abandons Taco Tuesday trademark, issues charity challenge View online | Signup | Forward

Daily Dive July​ 20,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Marketing Strategies for Sustainable Growth Reaching customers at the right time is becoming increasingly critical for retailers. Learn how marketing leaders are improving margins, growing revenue, and attracting more consumers in this webinar.   Pop-Tarts brings back ‘Crazy Good’ characters with a modern twist Tapping into nostalgia for the 2000s continues to be a major marketing trend as the Kellogg brand resurrects its animated toaster pastries. Netflix’s ad revenue not yet ‘material’ but password-sharing crackdown boosts earnings The streamer saw revenue grow 3% to $8.2 billion in Q2 2023 on the strength of its paid sharing rollout, not its nascent ad-supported tier. Meow Mix embraces ‘90s boy bands in latest spin on jingle A cat boy band known as the Tabby 5 and NSYNC member JC Chasez feature in a campaign that includes a 30-second spot and a TikTok duet. Sonesta chief brand officer on building name recognition in a crowded market The hotel company’s marketing team has had to think creatively about how to build awareness for the “80-year-old startup.” UPDATED Taco John’s abandons Taco Tuesday trademark, issues charity challenge Taco Bell CEO Mark King called the move a “shared victory for taco allies everywhere” but stopped short of taking up Taco John’s challenge. Column Sociable: Meta releases advanced Llama 2 large language model to power new AI experiences Also, a newly expanded partnership will enable developers using Microsoft tools to choose between Meta’s Llama and OpenAI’s GPT models when building AI experiences. Read more news 3 Ways AI-Powered Search Drives Up Profit Meeting consumers’ needs at high-intent moments is essential to driving e-commerce profits. Learn how relevant search results can boost your conversions and lower customer acquisition costs in this webinar. Watch Now From Our Library Webinar - on demand Leverage Data-Driven Strategies to Drive Sustainable Growth Custom content for CoreLogic Webinar - on demand Confident Ecommerce: Replatforming to a Modern Solution Custom content for BigCommerce Survey Report Retail Success: Reimagine Communication & Information Flow Custom content for Slack Infographic How to Boost Collaboration and Frontline Productivity in Retail Custom content for Slack Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office View all resources What We’re Reading Bloomberg Apple Tests ‘Apple GPT,’ Develops Generative AI Tools to Catch OpenAI Variety Yahoo Hires First CMO Under New Ownership: Former Chipotle and Taco Bell Marketer Tressie Lieberman Ad Age Nielsen and Comcast extend data deal for advanced audiences and the largest local markets Suggest a story we should read Upcoming Event 17 AUG Webinar | 2 p.m. ET How Compelling Product Imagery Wins Customers Presented by studioID and Nfinite Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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