July 27 - How Coke’s marketing recipe drove revenue growth | Meta’s ‘year of efficiency’ paying off

Meta revenue rises 11% as leaner organization keeps new products rolling; Jell-O rebrands for first time in 10 years to meet new generation; Wayfair names new chief marketing officer View online | Signup | Forward

Daily Dive July​ 27,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Impact Master Partnership Marketing with Impact’s Ultimate Guide Gain expert insights and practical tips to forge successful partnerships that amplify your brand’s reach and impact.   How Coca-Cola cooked up meals with ‘The Bear,’ Gigi Hadid and more “A Recipe for Magic” was cited as an example of how Coke linked its brand to consumption occasions en route to 11% organic revenue growth in Q2. Earnings Meta revenue rises 11% as leaner organization keeps new products rolling CEO Mark Zuckerberg pointed to the quick launch of Threads as an example of how his promised “year of efficiency” is paying off with users and advertisers. Jell-O rebrands for first time in 10 years to meet new generation The 178-year-old brand is the 18th Kraft Heinz label to get a refresh over the last three years amid an industry-wide rebranding trend. Wayfair names new chief marketing officer Bob Sherwin is exiting the company after 10 years, with Chief People Officer Paul Toms taking over the position. Read more news How Marketers Can Boost Sales With Generative AI The emerging trend of conversational commerce, with help from generative AI, can transform how companies interact with their customers and redefine how customers shop online. Learn more in this playbook. Download Now From Our Library Infographic 5 Common Ways Fraudsters Try to Scam Retailers and Their Customers Custom content for Nuance Communications Playbook Optimizing Technology Deployment in Retail Custom content for Level 10 Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Webinar Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Provided by GroupBy, Grid Dynamics, and Google Cloud View all resources What We’re Reading The Wall Street Journal Netflix Reworks Microsoft Pact, Lowers Ad Prices in Bid for Growth CNBC Meta, Microsoft and Amazon team up on maps project to crack Apple-Google duopoly CNN Anheuser-Busch to lay off employees after Bud Light loses spot as top-selling beer to Modelo in May Digiday Advertisers further probe ad buying transparency on YouTube, despite platform’s protestations Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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