July 10 - Truly launches zero-gravity pop-up bar | T-Mobile brings drones to MLB All-Star warm-up

T-Mobile gears up for MLB All-Star game with AR and drones; NYT’s Wordle debuts new mobile ad format with DoorDash; Threads reaches 100 million members in record time; Campaign Trail: Samsonite taps into nostalgia for golden age of travel View online | Signup | Forward

Daily Dive July​ 10,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Boost Sales with Generative AI The emerging trend of conversational commerce, with help from generative AI, can transform how companies interact with their customers and redefine how customers shop online. Learn more in this playbook.   Truly Hard Seltzer launches zero gravity pop-up bar The Boston Beer Company brand is looking to break through an increasingly crowded hard alternative category with a splashy experiential activation. T-Mobile gears up for MLB All-Star game with AR and drones In a first for the baseball league, a drone camera over the field will transmit live video over 5G to programming on MLB.com, Facebook and Twitter. NYT’s Wordle debuts new mobile ad format with DoorDash The delivery service is the first to use new placements, which include interstitial video and display ads that appear once a user presses “play.” Threads reaches 100 million members in record time The new, Twitter-like app from Meta is now the fastest-growing app of all time. Column Campaign Trail: Samsonite taps into nostalgia for golden age of travel Gen Z and millennial consumers saw the brand as one their parents favored, which Samsonite leaned into for its latest summer campaign. Read more news How Marketers Use Data to Drive Sustainable Growth Reaching the right customer at the right time is critical for marketers in an online world. Learn how marketing leaders are improving margins, growing revenue and attracting more consumers in this webinar. Watch Now From Our Library Trendline Inside the mobile trends shaping retail Supported by Transaction Network Services Infographic 5 Common Ways Fraudsters Try to Scam Retailers and Their Customers Custom content for Nuance Communications Playbook Optimizing Technology Deployment in Retail Custom content for Level 10 Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile View all resources What We’re Reading Digiday As users, marketers undertake Threads’ pre-ad experimentation MediaPost 2024 Presidential Ad Cycle Spending-To-Date: Double 2020’s Ad Age How AI is revamping out-of-home advertising Suggest a story we should read Upcoming Event 13 JUL Webinar | 2 p.m. ET Confident Ecommerce: Replatforming to a Modern Solution Presented by studioID and BigCommerce Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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