July 6 - The Body Shop’s purpose-driven HeadCount partnership | Budweiser readies Women’s World Cup campaign

Budweiser resurfaces #BringHomeTheBud for Women’s World Cup; NASCAR rides with major sponsors like Coca-Cola for 75th anniversary campaign; Why IPG is betting quantum computing can reduce agency complexity; The biggest rebrands and refreshes of 2023 so far View online | Signup | Forward

Daily Dive July​ 6,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Retail Dive’s studioID 3 Ways AI-Powered Search Boosts Profits 68% of customers can’t find what they’re looking for and 51% cannot easily navigate across a site. Learn how implementing AI-powered search capabilities can drive up profits in this webinar.   The Body Shop teams with HeadCount to continue purpose-driven work The beauty retailer's roster of youth activists will utilize livestreams, digital storytelling and live events to spread the word about voting access. Budweiser resurfaces #BringHomeTheBud for Women’s World Cup The campaign, which first debuted for last year’s FIFA World Cup, includes a film and the return of the brand’s celebratory crates of beer. NASCAR rides with major sponsors like Coca-Cola for 75th anniversary campaign Busch Light, Coca-Cola, Geico and Xfinity have, for the first time, come together with NASCAR for a campaign spanning numerous touch points. Why IPG is betting quantum computing can reduce agency complexity The group has already begun experimenting with models for clients such as Coca-Cola and Verizon as part of a new partnership with D-Wave Quantum. The biggest rebrands and refreshes of 2023 so far In an otherwise muted year, brand refreshes could lay the groundwork for a marketing resurgence once short-term uncertainty eases. Sponsored Content by Industry Dive Your Target Audience, in Focus. Create marketing your target audience will love. Access exclusive engagement data from 14+ million decision-makers across 28 industries with studioID’s Audience Snapshots 2023. Access your industry’s snapshot. Read more news How In-Store Marketers Can Boost Sales As retail returns, visual merchandisers seek ways to increase revenue. Learn the most pressing in-store marketing goals, how brands are trying to achieve them and barriers to success in this playbook. Download Now From Our Library Trendline The latest trends in direct-to-consumer retail Supported by Nebulab Webinar - on demand Leverage Data-Driven Strategies to Drive Sustainable Growth Custom content for CoreLogic Playbook How Best-in-Class Businesses are Leveraging Integrated Data Custom content for Pacvue View all resources What We’re Reading The New York Times Advertisers Pay Attention as Meta’s Twitter Rival Surges The Wall Street Journal AI Boom Stems Tech’s Downturn The Nation Lessons From the Catastrophic Failure of the Metaverse Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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