July 13 - Will culture wars force a new role for brands? | Ad-supported tiers boost Netflix, Disney+

Ad-supported streaming brings new viewers to Netflix, Disney+; TikTok comes to Redbox kiosks as part of OOH push; Albertsons reinventing digital circulars with Meta pilot; 6 campaigns that broke through the creative rut of H1 2023 View online | Signup | Forward

Daily Dive July​ 13,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Boost Sales with Generative AI The emerging trend of conversational commerce, with help from generative AI, can transform how companies interact with their customers and redefine how customers shop online. Learn more in this playbook.   Deep Dive Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond. Ad-supported streaming brings new viewers to Netflix, Disney+ New subscribers make up 85% of ad-supported streaming signups, underscoring the potential reach for advertisers, per new SambaTV and HarrisX research. TikTok comes to Redbox kiosks as part of OOH push Brands can advertise alongside TikTok content through the partnership with Chicken Soup for the Soul Entertainment ad platform Crackle Connex. Albertsons reinventing digital circulars with Meta pilot For the trial, the grocer’s retail media arm is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram. Deep Dive 6 campaigns that broke through the creative rut of H1 2023 Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment. Sponsored Content by Industry Dive Become a brand your audience can depend upon [ft. Pfizer] Watch Episode 3 of Into the Funnel to discover how transparency, accuracy, and authority converge to build lasting audience trust. Watch now Opinion Why CMOs should adopt the mindset of a futurist Predicting the future can be a fool’s errand, but CMOs that make decisions under uncertainty will differentiate themselves, says Gartner’s Lizzy Foo Kune. Read more news How Marketers Use Data to Drive Sustainable Growth Reaching the right customer at the right time is critical for marketers in an online world. Learn how marketing leaders are improving margins, growing revenue and attracting more consumers in this webinar. Watch Now From Our Library Trendline Inside the mobile trends shaping retail Supported by Transaction Network Services Playbook Optimizing Technology Deployment in Retail Custom content for Level 10 Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Playbook How Generative AI Will Improve E-commerce CX in 2023 and Beyond Custom content for iAdvize View all resources What We’re Reading Ad Age Ogilvy hires Juan Woodbury for Coke business, leading North America creative and entertainment Digiday ‘We felt uncomfortable with the lack of control’: How DPG Media is reducing its reliance on Google ad tech The Wall Street Journal Selling Your Cellphone Location Data Might Soon Be Banned in U.S. for First Time Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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