July 12 - Target elevates 17-year veteran to CMO | The best marketing campaigns of 2023 so far

6 campaigns that broke through the creative rut of H1 2023; PepsiCo deepens soccer ties with EA Sports partnership; How Heineken disrupted the staid non-alcoholic beer industry; Why CMOs should adopt the mindset of a futurist View online | Signup | Forward

Daily Dive July​ 12,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Boost Sales with Generative AI The emerging trend of conversational commerce, with help from generative AI, can transform how companies interact with their customers and redefine how customers shop online. Learn more in this playbook.   Target elevates 17-year veteran to CMO Lisa Roath's appointment comes as the retailer faces slowed sales growth and an ongoing controversy over its Pride collection. Deep Dive 6 campaigns that broke through the creative rut of H1 2023 Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment. PepsiCo deepens soccer ties with EA Sports partnership The multi-year, global tie-up elevates flagship brands Pepsi, Lay’s and Gatorade as partners of the forthcoming EA Sports FC video game. How Heineken disrupted the staid non-alcoholic beer industry While the brand was the best-selling offering in the category in 2022, Heineken 0.0 wasn’t always a sure thing for the Netherlands-based brewer.  Opinion Why CMOs should adopt the mindset of a futurist Predicting the future can be a fool’s errand, but CMOs that make decisions under uncertainty will differentiate themselves, says Gartner’s Lizzy Foo Kune. Sponsored Content by Industry Dive How do you build lasting trust with your audience? Watch Pfizer’s Ellen Gerstein and studioID experts uncover how to become your audience’s go-to source in a time of rising misinformation and skepticism. Watch now Read more news How Marketers Use Data to Drive Sustainable Growth Reaching the right customer at the right time is critical for marketers in an online world. Learn how marketing leaders are improving margins, growing revenue and attracting more consumers in this webinar. Watch Now From Our Library Trendline Inside the mobile trends shaping retail Supported by Transaction Network Services Playbook Optimizing Technology Deployment in Retail Custom content for Level 10 Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Playbook How Generative AI Will Improve E-commerce CX in 2023 and Beyond Custom content for iAdvize View all resources What We’re Reading The Verge Microsoft wins FTC fight to buy Activision Blizzard Retail Dive US e-commerce sales to exceed $1.1 trillion in 2023: report The Wall Street Journal ChatGPT Already Floods Some Corners of the Internet With Spam. It’s Just the Beginning. TechCrunch Twitter blocks links to rival Threads, while CEO downplays reports of traffic decline Packaging Dive Consumers don’t understand ‘compostable’ messaging on packaging, survey finds Suggest a story we should read Upcoming Event 13 JUL Webinar | 2 p.m. ET Confident Ecommerce: Replatforming to a Modern Solution Presented by studioID and BigCommerce Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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