July 19 - Taco John’s drops Taco Tuesday trademark | GM taps CVS Health vet as CMO

General Motors taps CVS Health veteran as CMO; Sociable: Meta releases advanced Llama 2 large language model to power new AI experiences; Coors Light tackles soccer ‘fanxiety’ ahead of Leagues Cup with novelty scarf; OMD tops media agency rankings View online | Signup | Forward

Daily Dive July​ 19,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Marketing Strategies for Sustainable Growth Reaching customers at the right time is becoming increasingly critical for retailers. Learn how marketing leaders are improving margins, growing revenue, and attracting more consumers in this webinar.   Taco John’s abandons Taco Tuesday trademark, issues charity challenge The QSR chain is calling on competitors including Taco Bell, which ran a campaign around “liberating” the phrase, to donate to a nonprofit organization. General Motors taps CVS Health veteran as CMO Norm de Greve was praised for his digital transformation know-how and is familiar with the business thanks to past work at agency Digitas. Column Sociable: Meta releases advanced Llama 2 large language model to power new AI experiences Also, a newly expanded partnership will enable developers using Microsoft tools to choose between Meta’s Llama and OpenAI’s GPT models when building AI experiences. Coors Light tackles soccer ‘fanxiety’ ahead of Leagues Cup with novelty scarf Ahead of the tournament’s relaunch, the brewer is looking to put its mark on the soccer space with a scarf intended to help fans cool down. OMD tops media agency rankings Big Six-owned media agencies and major independent media agencies saw 8% overall growth over 2021, per a COMvergence report. Read more news 3 Ways AI-Powered Search Drives Up Profit Meeting consumers’ needs at high-intent moments is essential to driving e-commerce profits. Learn how relevant search results can boost your conversions and lower customer acquisition costs in this webinar. Watch Now From Our Library Webinar - on demand Leverage Data-Driven Strategies to Drive Sustainable Growth Custom content for CoreLogic Webinar - on demand Confident Ecommerce: Replatforming to a Modern Solution Custom content for BigCommerce Survey Report Retail Success: Reimagine Communication & Information Flow Custom content for Slack Infographic How to Boost Collaboration and Frontline Productivity in Retail Custom content for Slack Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office View all resources What We’re Reading CNN Biden administration unveils draft changes to US merger review guidelines MediaPost Omnicom Growth Slows In Second Quarter To 3.4% Ad Age Why ‘Barbie’ represents a new era in movie marketing—and how the brand lured new fans Bloomberg Twitter’s Surge in Harmful Content a Barrier to Advertiser Return Suggest a story we should read Upcoming Event 17 AUG Webinar | 2 p.m. ET How Compelling Product Imagery Wins Customers Presented by studioID and Nfinite Company Announcements Press releases from companies in your industry. Wells Fargo Expands Partnership with Lava Controls to Integrate Visual Storytelling with Social Media in San Francisco Press release from Lava Controls Spike for Teams Launches' To Optimize Marketing Teams’ Collaboration and Communication Processes Press release from Spike Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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