July 17 - Amazon pushes ‘spend less’ message in back-to-school ads | How dual strikes could disrupt the ad market

How the Hollywood shutdown could disrupt the ad market; Bumble matches with ‘Barbie’ to help singles strike up conversations; Claire’s chases after ‘Gen Zalpha’ with piercing brand refresh; Marketing in 2023: H1 by the numbers View online | Signup | Forward

Daily Dive July​ 17,​ 2023 | Today’s news and insights for marketing leaders Amazon resurfaces ‘spend less’ messaging for back-to-school ads Actor Randall Park and financially astute kids star in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets. How the Hollywood shutdown could disrupt the ad market Advertisers will be closely watching how a lack of new content affects their plans in the face of dual strikes by actors and writers.  Bumble matches with ‘Barbie’ to help singles strike up conversations Users of the dating app can match with a variety of Barbies and Kens to receive uplifting messages in the days leading up to the film’s debut. Claire’s chases after ‘Gen Zalpha’ with piercing brand refresh “Pierced by Claire’s” is a new visual identity and marketing effort aimed at a cohort of younger Gen Zers and older members of Generation Alpha. Deep Dive Marketing in 2023: H1 by the numbers Measurement uncertainty, budget changes and platform shifts were top of mind. Column Sociable: Early data for brands on Threads shows good engagement McDonald’s and other brands already active on Threads are generating more likes per post in the app than they’re seeing on Twitter, new data shows.  Read more news From Our Library Webinar - on demand Leverage Data-Driven Strategies to Drive Sustainable Growth Custom content for CoreLogic Webinar - on demand Confident Ecommerce: Replatforming to a Modern Solution Custom content for BigCommerce Survey Report Retail Success: Reimagine Communication & Information Flow Custom content for Slack Infographic How to Boost Collaboration and Frontline Productivity in Retail Custom content for Slack View all resources What We’re Reading Ad Age P&G conference takeaways—Meta talks Threads, Publicis gets some love, Netflix on DSPs Digiday The case for and against micro-influencers Restaurant Dive Red Robin pulls the plug on MrBeast Burger and its own virtual brands Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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