July 7 - Samsonite taps into nostalgia travel | Meta’s Threads quickly tops 30M users

Meta’s Threads app quickly reaches over 30M users; Yum Brands inks AI-powered customer data partnership; Premier League throws in AR trophy hunt for US soccer tournament; Denny’s gamifies loyalty program with monthly challenges View online | Signup | Forward

Daily Dive July​ 7,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Retail Dive’s studioID 3 Ways AI-Powered Search Boosts Profits 68% of customers can’t find what they’re looking for and 51% cannot easily navigate across a site. Learn how implementing AI-powered search capabilities can drive up profits in this webinar.   Column Campaign Trail: Samsonite taps into nostalgia for golden age of travel Gen Z and millennial consumers saw the brand as one their parents favored, which Samsonite leaned into for its latest summer campaign. Meta’s Threads app quickly reaches over 30M users With the Twitter-like app on track to become the fastest-growing platform of all time, a host of big brands like Pepsi quickly jumped on board.  Yum Brands inks AI-powered customer data partnership Treasure Data will collect first-, second- and third-party data for the restaurant company to create “a single view of a customer across multiple brands.” Premier League throws in AR trophy hunt for US soccer tournament Fans can use a map to search for 20 trophies hidden within the tournament’s five U.S. host cities for the chance to win a variety of prizes. Denny’s gamifies loyalty program with monthly challenges Customers are rewarded based on completing certain tasks, such as eating at the chain four times in July to receive a free Grand Slam breakfast.  Read more news How In-Store Marketers Can Boost Sales As retail returns, visual merchandisers seek ways to increase revenue. Learn the most pressing in-store marketing goals, how brands are trying to achieve them and barriers to success in this playbook. Download Now From Our Library Webinar - on demand Leverage Data-Driven Strategies to Drive Sustainable Growth Custom content for CoreLogic Playbook How Best-in-Class Businesses are Leveraging Integrated Data Custom content for Pacvue View all resources What We’re Reading Digiday Brands take their intellectual properties to Hollywood — with marketing mixes to go along with them TechCrunch As Threads soars, Twitter rival Bluesky hits its first million installs Ad Age Why ad agencies are launching entertainment units Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip