July 25 - Is Twitter’s rebrand to X a nail in the coffin? | Gatorade’s weather-triggered PSA

Gatorade teams with Meta, The Weather Channel for summer PSA; What Google and YouTube’s alleged ad scandal says about the industry; Dwayne ‘The Rock’ Johnson’s Zoa brand signs college athletes for NIL marketing; Ad agencies feel weight of tech downturn as hopes turn to AI View online | Signup | Forward

Daily Dive July​ 25,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Impact Master Partnership Marketing with Impact’s Ultimate Guide Gain expert insights and practical tips to forge successful partnerships that amplify your brand’s reach and impact.   Is Twitter’s rebrand to X a nail in the coffin or a necessary change? The pivot could wipe out billions in brand value and further alienate advertisers during a period of heightened competition from apps like Threads. Gatorade teams with Meta, The Weather Channel for summer PSA Weather-triggered paid support is part of the sport drink brand’s “Don’t Go Missing” campaign, which urges athletes to stay hydrated for key moments. Opinion What Google and YouTube’s alleged ad scandal says about the industry If Google gamed the ad marketplace and burned advertisers so blatantly, it did so because it could, says VAB CEO Sean Cunningham. Dwayne ‘The Rock’ Johnson’s Zoa brand signs college athletes for NIL marketing Coming off a recent rebrand, the energy drink has teamed up with top athletes to create “The Rock’s Warriors” to raise awareness in the collegiate space. Ad agencies feel weight of tech downturn as hopes turn to AI IPG cut its full-year guidance while Omnicom missed analyst expectations, testing the resilience of a category that adeptly weathered the pandemic.  Sponsored Content by Industry Dive Exclusive Audience Data for Marketers 14M+ decision-makers, 16K articles, 7K keywords — analyzed. Take a deep dive into engagement data from 28 distinct industries to uncover what your audience cares about most. Build marketing campaigns to match with advice from seasoned strategists. Access your industry’s snapshot. Read more news How Marketers Can Boost Sales With Generative AI The emerging trend of conversational commerce, with help from generative AI, can transform how companies interact with their customers and redefine how customers shop online. Learn more in this playbook. Download Now From Our Library Infographic 5 Common Ways Fraudsters Try to Scam Retailers and Their Customers Custom content for Nuance Communications Playbook Optimizing Technology Deployment in Retail Custom content for Level 10 Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Webinar Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Provided by GroupBy, Grid Dynamics, and Google Cloud View all resources What We’re Reading Retail Dive Yeezy was only part of Adidas’ problems. The retailer has been falling further behind Nike for years. The Wall Street Journal TikTok’s Next Plan for U.S. Dominance: Selling Made-in-China Goods Yahoo Spotify Q2 subscribers surge as quarterly loss widens Suggest a story we should read Company Announcements Press releases from companies in your industry. Creating Impactful Campaigns and Driving Innovation: Viseven and Aprimo Partner Up Press release from Viseven Veritonic and Acast Partner to Highlight What Success Sounds Like Around the World for Podcast Ads Bought Programmatically Press release from Acast Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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