July 14 - Roku parties with ‘Barbie’ | Measuring the impacts of H1 2023

Marketing in 2023: H1 by the numbers; Bear Naked helps identify nudity-friendly hiking trails with GPS app; Sociable: Early data for brands on Threads shows good engagement; 7-Eleven debuts digital collectibles View online | Signup | Forward

Daily Dive July​ 14,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Boost Sales with Generative AI The emerging trend of conversational commerce, with help from generative AI, can transform how companies interact with their customers and redefine how customers shop online. Learn more in this playbook.   Roku parties with ‘Barbie,’ adds Shopify checkout The streaming company continues to build up ways for brands to reach consumers with advertising and shopping opportunities. Deep Dive Marketing in 2023: H1 by the numbers Measurement uncertainty, budget changes and platform shifts were top of mind. Bear Naked helps identify nudity-friendly hiking trails with GPS app Hikers are encouraged to review over 300 trails on the Gaia app to see which can be trekked naked while chronicling their experiences on social media. Column Sociable: Early data for brands on Threads shows good engagement McDonald’s and other brands already active on Threads are generating more likes per post in the app than they’re seeing on Twitter, new data shows.  7-Eleven debuts digital collectibles Customers can mix their favorite Slurpee flavors in a virtual Vibe Check Machine to get the collectible, which can be minted as an NFT. Sponsored Content by Industry Dive Your Target Audience, in Focus. Create marketing your target audience will love. Access exclusive engagement data from 14+ million decision-makers across 28 industries with studioID’s Audience Snapshots 2023. Access your industry’s snapshot. Deep Dive Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond. Read more news How Marketers Use Data to Drive Sustainable Growth Reaching the right customer at the right time is critical for marketers in an online world. Learn how marketing leaders are improving margins, growing revenue and attracting more consumers in this webinar. Watch Now From Our Library Trendline Inside the mobile trends shaping retail Supported by Transaction Network Services Playbook Optimizing Technology Deployment in Retail Custom content for Level 10 Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Playbook How Generative AI Will Improve E-commerce CX in 2023 and Beyond Custom content for iAdvize View all resources What We’re Reading The Washington Post Hollywood actors join writers on strike as industry halts The Wall Street Journal Twitter Starts Sharing Ad Revenue With Creators MediaPost Watchdogs: Threads Already Compromised, Needs Content Guardrails ASAP CNBC Disney could soon sell its TV assets as Iger says business ‘may not be core’ to the company Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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