July 26 - Pizza Hut mutates Twitch streamer into ‘Ninja Turtle’ | YouTube ad revenue bounces back

YouTube ad revenue bounces back as parent Google again lands in hot seat; Chipotle experiments with Threads for National Avocado Day; Sociable: Snapchat rises to 397M users, sees more active advertisers in Q2; Is Twitter’s rebrand to X a nail in the coffin or a necessary change? View online | Signup | Forward

Daily Dive July​ 26,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Impact Master Partnership Marketing with Impact’s Ultimate Guide Gain expert insights and practical tips to forge successful partnerships that amplify your brand’s reach and impact.   Pizza Hut mutates Twitch streamer into ‘Ninja Turtle’ As part of a tie-up with the film franchise’s latest entry, a VTuber will transform into Donatello during the chain's ongoing "Friday Night Bites" livestream. Earnings YouTube ad revenue bounces back as parent Google again lands in hot seat Strengths in Shorts and CTV helped improve YouTube monetization in Q2, though the fallout from a damning Adalytics report has dogged Google. Chipotle experiments with Threads for National Avocado Day The QSR chain is one of the first to center its marketing around the platform, using it to drop text-to-win codes that will give away concert and festival tickets. Column Sociable: Snapchat rises to 397M users, sees more active advertisers in Q2 Despite overall revenue decreasing 4% year-over-year, an 8% quarter-over-quarter increase suggests Snap’s ad business is recovering. Is Twitter’s rebrand to X a nail in the coffin or a necessary change? The pivot could wipe out billions in brand value and further alienate advertisers during a period of heightened competition from apps like Threads. Opinion What Google and YouTube’s alleged ad scandal says about the industry If Google gamed the ad marketplace and burned advertisers so blatantly, it did so because it could, says VAB CEO Sean Cunningham. Read more news How Marketers Can Boost Sales With Generative AI The emerging trend of conversational commerce, with help from generative AI, can transform how companies interact with their customers and redefine how customers shop online. Learn more in this playbook. Download Now From Our Library Infographic 5 Common Ways Fraudsters Try to Scam Retailers and Their Customers Custom content for Nuance Communications Playbook Optimizing Technology Deployment in Retail Custom content for Level 10 Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Webinar Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Provided by GroupBy, Grid Dynamics, and Google Cloud View all resources What We’re Reading The Wall Street Journal Elon Musk’s Rebranded Twitter Cuts Ad Prices MediaPost TikTok Provides Ad Partners With Post-Purchase Survey Data TechCrunch OpenAI, Google, Microsoft and Anthropic form body to oversee safe ‘frontier AI’ development Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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