July 18 - Coke launches generative AI music studio | Should agency reviews be a last resort?

Why marketers may want to make agency reviews a last resort; Ikea gives a peek into college life with TikTok anime series; A24 horror film ‘Talk To Me’ comes to life in Fortnite integration; Havas boosts creative offering with Uncommon acquisition View online | Signup | Forward

Daily Dive July​ 18,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Marketing Strategies for Sustainable Growth Reaching customers at the right time is becoming increasingly critical for retailers. Learn how marketing leaders are improving margins, growing revenue, and attracting more consumers in this webinar.   Coke helps festival-goers drop a track with generative AI music studio The immersive experience generates a song, music video and album cover after attendees answer a series of questions. Why marketers may want to make agency reviews a last resort The average review process costs marketers and agencies upwards of $1 million, along with hampering productivity for months, per new research.   Ikea gives a peek into college life with TikTok anime series The campaign features a series of “slice of life” anime clips showing college students finding joy in simple moments with the help of tools from the retailer. A24 horror film ‘Talk To Me’ comes to life in Fortnite integration Players of the gaming platform’s “Deadpines: Zombie Survival” title can follow aspects of the film’s storyline ahead of its July 28 debut. Havas boosts creative offering with Uncommon acquisition The award-winning UK shop will retain its brand and the ability to make its own decisions across its client partners, internal team and creative output. How the Hollywood shutdown could disrupt the ad market Advertisers will be closely watching how a lack of new content affects their plans in the face of dual strikes by actors and writers.  Read more news 3 Ways AI-Powered Search Drives Up Profit Meeting consumers’ needs at high-intent moments is essential to driving e-commerce profits. Learn how relevant search results can boost your conversions and lower customer acquisition costs in this webinar. Watch Now From Our Library Webinar - on demand Leverage Data-Driven Strategies to Drive Sustainable Growth Custom content for CoreLogic Webinar - on demand Confident Ecommerce: Replatforming to a Modern Solution Custom content for BigCommerce Survey Report Retail Success: Reimagine Communication & Information Flow Custom content for Slack Infographic How to Boost Collaboration and Frontline Productivity in Retail Custom content for Slack Playbook Why HR Needs Tangible Solutions in the Hybrid Workplace Custom content for FedEx Office View all resources What We’re Reading Ad Age Sonic puts creative account in review Digiday Norway becomes latest country to pressure Meta’s ad business Retail Dive Reporter’s notebook, in photos: How retail celebrated Pride Month in 2023 Suggest a story we should read Upcoming Event 17 AUG Webinar | 2 p.m. ET How Compelling Product Imagery Wins Customers Presented by studioID and Nfinite Company Announcements Press releases from companies in your industry. WORLDWIDE PARTNERS EXPANDS INDIE AGENCY NETWORK RESOURCES FOR CMOs Press release from Worldwide Partners Tillamook Selects Canvs AI for Analysis of Unstructured Consumer Feedback Press release from Canvs AI Sway Group & Ergobaby to Co-Present at ANA Digital and Social Media Conference Press release from Sway Group Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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