July 11 - Taco Bell’s nostalgic coin drop revival | Amazon orders TikTok game show for Prime Day

Amazon launches TikTok game show for Prime Day; How Heineken disrupted the staid non-alcoholic beer industry; MediaMath’s bankruptcy demonstrates difficulties of DSP model; Budweiser resurfaces #BringHomeTheBud for Women’s World Cup View online | Signup | Forward

Daily Dive July​ 11,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Boost Sales with Generative AI The emerging trend of conversational commerce, with help from generative AI, can transform how companies interact with their customers and redefine how customers shop online. Learn more in this playbook.   Taco Bell revives coin drop game from aughts to boost mobile app The chain is again tapping into nostalgia and a retro style as part of its latest rewards program push. Amazon launches TikTok game show for Prime Day During the one-day event, TikTokers will participate in a game show while viewers work together in the comments to unlock special deals. How Heineken disrupted the staid non-alcoholic beer industry While the brand was the best-selling offering in the category in 2022, Heineken 0.0 wasn’t always a sure thing for the Netherlands-based brewer.  MediaMath’s bankruptcy demonstrates difficulties of DSP model The ad-tech company filed following its inability to lock down an acquisition by potential buyers including Viant Technology and Verve Group. UPDATED Budweiser resurfaces #BringHomeTheBud for Women’s World Cup The brand debuted an ad that features Leo Messi watching tournament footage projected on cargo containers of Budweiser. Sponsored Content by Industry Dive Exclusive Audience Data for Marketers 14M+ decision-makers, 16K articles, 7K keywords — analyzed. Take a deep dive into engagement data from 28 distinct industries to uncover what your audience cares about most. Build marketing campaigns to match with advice from seasoned strategists. Access your industry’s snapshot. Read more news How Marketers Use Data to Drive Sustainable Growth Reaching the right customer at the right time is critical for marketers in an online world. Learn how marketing leaders are improving margins, growing revenue and attracting more consumers in this webinar. Watch Now From Our Library Trendline Inside the mobile trends shaping retail Supported by Transaction Network Services Playbook Optimizing Technology Deployment in Retail Custom content for Level 10 Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Playbook 5 Ways Quick Service Restaurants Are Improving Business Custom content for T-Mobile Playbook How Generative AI Will Improve E-commerce CX in 2023 and Beyond Custom content for iAdvize View all resources What We’re Reading The Wall Street Journal The Rapid Rise of Threads Appears to Be Hurting Twitter Ad Age How the ad industry’s social media practices could be upended by the GOP Digiday Dentsu seeks strong Gen Z connections with expansions into gaming, anime Suggest a story we should read Upcoming Event 13 JUL Webinar | 2 p.m. ET Confident Ecommerce: Replatforming to a Modern Solution Presented by studioID and BigCommerce Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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