July 5 - Cottonelle seeks ‘assvertisers’ | Why IPG is betting on quantum computing

Why IPG is betting quantum computing can reduce agency complexity; The biggest rebrands and refreshes of 2023 so far; Fenty Beauty launches product creation experience on Roblox; Modelo dethroned Bud Light in America — here’s what the numbers say View online | Signup | Forward

Daily Dive July​ 5,​ 2023 | Today’s news and insights for marketing leaders Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’ The Kimberly-Clark brand will give four consumers $10,000 each and a pair of Cottonelle joggers in exchange for generating social content. Why IPG is betting quantum computing can reduce agency complexity The group has already begun experimenting with models for clients such as Coca-Cola and Verizon as part of a new partnership with D-Wave Quantum. The biggest rebrands and refreshes of 2023 so far In an otherwise muted year, brand refreshes could lay the groundwork for a marketing resurgence once short-term uncertainty eases. Fenty Beauty launches product creation experience on Roblox Within the virtual gaming environment, players can also go on scavenger hunts, explore mazes and learn more about the brand’s most popular products. Modelo dethroned Bud Light in America — here’s what the numbers say While recent controversy played a role in the uncrowning, Modelo’s long-term strategy may have more to do with its success. Sponsored Content by Industry Dive How do you build lasting trust with your audience? Watch Pfizer’s Ellen Gerstein and studioID experts uncover how to become your audience’s go-to source in a time of rising misinformation and skepticism. Watch now Read more news From Our Library Trendline The latest trends in direct-to-consumer retail Supported by Nebulab Webinar - on demand Leverage Data-Driven Strategies to Drive Sustainable Growth Custom content for CoreLogic Playbook How Best-in-Class Businesses are Leveraging Integrated Data Custom content for Pacvue View all resources What We’re Reading The Wall Street Journal Twitter’s Challenges Heat Up as Meta Prepares Rival App This Week Ad Age Audi of America CMO Tara Rush is leaving Digiday MediaMath’s bankruptcy exposes ad tech’s cash flow and credit management challenges TechCrunch FTC finally proposes ban on fake reviews Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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