April 4 - Dunkin’ ad mistakes Affleck for Damon | Coke taps Gigi Hadid for global campaign

Coca-Cola partners with Gigi Hadid on food-centric campaign; Maybelline taps SNL star for ‘90s-inspired music video; As generative AI hype hits full steam, consumers carry reservations; Tripadvisor pairs AR with street murals to promote San Diego View online | Signup | Forward

Daily Dive April​ 4,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE The Latest Ambitions of Marketing Agencies Agencies have had a strong run of growth, defying expectations around how they should perform in light of a pandemic, inflation & an overall volatile period for marketing. Learn more in this Trendline.   Dunkin’ staff mistake Affleck for Damon in second spot starring ‘Air’ director Made with the A-listers’ Artist Equity production shop, the ad follows a viral Super Bowl campaign depicting Affleck manning the drive-thru. Coca-Cola partners with Gigi Hadid on food-centric campaign “A Recipe for Magic” is based on research showing the value of sharing meals and will feature approximately 750 local influencers. Maybelline taps SNL star for ‘90s-inspired music video “Ugly Cry, Perfect Liner” features Chloe Fineman and promotes the new Tattoo Studio Ink Pen Eyeliner’s ability to withstand tears. Sponsored Content by FedEx Office Reduce stress when managing your printed marketing materials Learn what you can do today to make it faster, easier and less stressful to get your printed materials out the door and in front of your customers. Read more. As generative AI hype hits full steam, consumers carry reservations A Dentsu survey found just 34% would be willing to pay a premium for AI-powered products and services, while demands for transparency were high. Tripadvisor pairs AR with street murals to promote San Diego The platform partnered with the San Diego Tourism Authority for the effort, which is powered by QR codes and also includes animated GIFs. Read more news Inside the Latest Data Marketing Strategies Marketers have to remain vigilant and agile when approaching data, whether by relying on collaboration, mergers and acquisitions, or new tactics and technologies. Learn More From Our Library Webinar - on demand M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Custom content for Plante Moran Webinar - on demand How to Use Data to Strike the Right Promotional Tone With Your Customers Custom content for Cordial Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi View all resources What We’re Reading The Wall Street Journal Justice Department Sues Activision Over Esports Leagues TechCrunch TikTok hit with $15.7M UK fine for misusing children’s data Digiday With paid verification on the rise at social platforms, content creators and marketers feel mixed on its use VentureBeat Walmart VP confirms retailer is building on GPT-4, says generative AI is ‘as big a shift as mobile’ Suggest a story we should read Upcoming Events 11 APR Webinar | 1 p.m. ET How to Build a Resilient Data Strategy With Composable CDPs Presented by studioID and ActionIQ 12 APR Webinar | 2 p.m. ET How to Target Consumers Across Devices and Channels Presented by studioID and StackAdapt Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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