April 18 - Inside Google’s latest cookie alternative tests | Should marketers cut spending amid disruption?

Gartner: Upping marketing spend during disruptive periods can drive profits; Kind promotes sustainability with Snapchat tie-up, VR experience; Wingstop names 72andSunny creative AOR to grow brand awareness View online | Signup | Forward

Daily Dive April​ 18,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE The Marketing Trends for CPGs Recent years have accelerated the need for stronger e-commerce and DTC strategies from CPGs. Learn how top brands like P&G and Coca-Cola are leveraging AI in this Trendline.   Google’s latest cookie alternative tests show promise — and loads of caveats Shifting to interest-based solutions like the Topics API delivered a “relatively small” impact on performance, but the research parameters were limited. Gartner: Upping marketing spend during disruptive periods can drive profits Nearly all surveyed marketers have adjusted their budgets to meet the current economic environment, but only 21% follow disruption contingency plans.  Kind promotes sustainability with Snapchat tie-up, VR experience The effort is tied to the brand’s new Almond Acres Initiative, a three-year regenerative agriculture project spanning 500 acres in California. Sponsored Content by PlayPlay It’s time to step up your video marketing 81% of brands have devoted budgets to video in 2023. Don’t lag behind—get noticed with this video marketing playbook backed by data from 510+ marketing experts. Get the playbook. Wingstop names 72andSunny creative AOR to grow brand awareness The chain has recently expressed a desire to increase visibility on delivery platforms that have been key to its growth streak. Read more news How Marketing Leaders Are Prioritizing Connected Work In this report, learn marketing professionals are evaluating priorities, adjusting strategy and tracking progress to overcome challenges that keep their teams from moving forward. Download Now From Our Library Webinar - on demand How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Custom content for Criteo Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi Webinar - on demand How to Build a Resilient Data Strategy With Composable CDPs Custom content for ActionIQ Playbook 3 Ways a (Live) Virtual Receptionist Makes Your Business Better Custom content for Ruby View all resources What We’re Reading MediaPost MRC Re-Accredits Nielsen’s National TV Ratings Business of Fashion Nike Has a Plan to Take Digital Goods Mainstream. Just Don’t Call Them NFTs. The New York Times Google Devising Radical Search Changes to Beat Back AI Rivals Suggest a story we should read Upcoming Events 03 MAY Webinar | 2 p.m. ET How to Start Prioritizing Connected Work in 2023 Presented by LeapPoint and Adobe 24 MAY Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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