April 25 - Coke’s digital bets win over consumers | Inside the first-ever Metaverse Beauty Week

Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial; Don Julio pours hearty Cinco de Mayo campaign as sales grow; Publicis claims second-largest agency spot thanks to digital, data bets; FTC talks tough in false-ad notice but faces hard enforcement road View online | Signup | Forward

Daily Dive April​ 25,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside The Growth of Retail Media Platforms Retail media is forecast to be the fastest-growing marketing channel in 2023. Learn how companies like Kroger are navigating retail media as it becomes a budget priority in this Trendline.   Earnings Coke says increased digital focus is driving a difference with consumers Reporting strong Q1 results, the company highlighted its work with global network partner WPP and recent experiments with generative AI. Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial Carrying the tagline “Reality Gets a Makeover,” the event was developed by creative agency Cult and includes in-person activities in New York and London. Don Julio pours hearty Cinco de Mayo campaign as sales grow The Diageo-owned tequila brand is giving away $500,000 in vouchers via Instagram Stories and an Automated Tequila Machine pop-up. Sponsored Content by Vevo Music television leads in FAST viewership Vevo brought music videos back to the living room and now the world’s biggest artists are attracting more viewers than some of the most popular shows on TV. Vevo TV by the numbers. Earnings Publicis claims second-largest agency spot thanks to digital, data bets Epsilon and Publicis Sapient, both acquisitions that were initially criticized, grew 10% and 11%, respectively, in the first quarter.  FTC talks tough in false-ad notice but faces hard enforcement road Although the agency has put hundreds of companies on notice about marketing claims, its ability to penalize violators will be tested by resource constraints. Read more news Featured Resources Sponsored Content by Video Advertising Bureau 3 New VAB Insights on Streaming – Download Now Subscription Churn - The latest data and trends, as well as insight into how it creates ad opportunities for marketers. Content Discovery – New stats, insights on viewer behaviors and a look at how streaming platforms are growing their viewership. The Truth About CTV Ad Fraud – What it is, what it is not - plus how it impacts advertisers. From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Trendline The latest marketing strategies in banking Supported by FedEx Survey Report 5 Consumer Trends Marketers Need to Know Custom content for Vibes View all resources What We’re Reading Ad Age Bud Light-Dylan Mulvaney: sales drop induces ‘panic’ from brand The Wall Street Journal NBCUniversal CEO Jeff Shell to Depart After Probe Into Improper Conduct CNBC McDonald’s earnings beat estimates as U.S. traffic grows despite price hikes The Hollywood Reporter Spotify Hits 210M Paying Subs and 515M Users in Record First Quarter, But Revenue Falls Short Amid Ad Headwinds Suggest a story we should read Upcoming Events 27 APR Webinar | 1 p.m. ET Demand Gen in a Downturn: Top 3 Channels and Associated Tactics to Invest In Presented by Industry Dive and Content Marketing Institute 27 APR Webinar | 3 p.m. ET How to Meet Grocery Shoppers Where They Are Presented by studioID and Chicory 03 MAY Webinar | 2 p.m. ET How to Start Prioritizing Connected Work in 2023 Presented by LeapPoint and Adobe Company Announcements Press releases from companies in your industry. redpepper Builds AI-Powered Robot Teammate for Creative Marketing Ideation Press release from redpepper Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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