Weekender: Campaign Trail: Mugler shoots for the stars with Hunter Schafer

Signup | Forward Weekender April​ 15,​ 2023 | A roundup of this week’s most read stories

TRENDLINE Marketing Strategies for a Cookie-Less Future Persistent challenges in balancing privacy with personalization come as organizations face the looming deprecation of third-party cookies. Learn how marketers are preparing in this Trendline.   Column Campaign Trail: Mugler shoots for the stars with Hunter Schafer The L'Oréal-owned luxury brand takes the "Euphoria" cast member on a transformative journey to launch its Angel Elixir fragrance. Amazon Prime Video's 'Marvelous Mrs. Maisel' takes over Fifth Avenue Stops along the Marvelous Mile, including at Saks Fifth Avenue, will harken back to key moments in the show. FanDuel deepfakes young Charles Barkley into new spot The Hall of Famer — and notorious gambler — hangs out with a version of himself from his '90s prime as FanDuel ties up with the NBA playoffs. Dove pushes for legislation to protect kids' self-esteem from social media To boost its latest purpose-driven effort, the Unilever brand released a short film about a young person whose mental health was affected by social media. Hanes breaks stuffy Victorian Era conventions with help from Blondie Anachronistic ads created with The Martin Agency show people stripping off the period's typically ornate attire to dance around in their underwear. Domino's gasses up in-car ordering with Apple CarPlay integration The latest innovation from the "e-commerce company that sells pizza" could help the brand boost sales after a quarter that disappointed investors. Featured Resources Sponsored Content by StackAdapt Free Programmatic Certifications from StackAdapt Programmatic In-Game Channel Certification Basic Programmatic Course Advanced Programmatic Course From Our Library Playbook How Restaurants Can Turbocharge Loyalty Programs with Payment Data Custom content for LedgerPay Webinar - on demand Understanding Customers Through Zero-Party Data Custom content for Wyng Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Webinar - on demand How to Build a Resilient Data Strategy With Composable CDPs Custom content for ActionIQ View all resources Best of What We're Reading Digiday Short-form video ad boom may not be great for TikTok (eventually) CNBC Burger King is selling more Whoppers than ever before in early days of its U.S. turnaround The Wall Street Journal Bud Light Faces Boycott Calls, but Punishing Brands Is Harder Than It Looks TechCrunch With Bedrock, Amazon enters the generative AI race MediaPost In First, Distilled Spirits Overtake Beer’s Market Share Digiday TikTok sister app Lemon8 looks to creators to help it grow to the next level Suggest a story we should read Upcoming Event 27 APR Webinar | 3 p.m. ET How to Meet Grocery Shoppers Where They Are Presented by studioID and Chicory Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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