Weekender: Campaign Trail: DoorDash proves McDonald’s food is iconic — even in motion

Signup | Forward Weekender April​ 29,​ 2023 | A roundup of this week’s most read stories

TRENDLINE Inside The Growth of Retail Media Platforms Retail media is forecast to be the fastest-growing marketing channel in 2023. Learn how companies like Kroger are navigating retail media as it becomes a budget priority in this Trendline.   Column Campaign Trail: DoorDash proves McDonald's food is iconic — even in motion No Fixed Address reduced the Big Mac and McMuffin to their essential elements for a print and out-of-home effort that ran in Canada. AB InBev puts 2 execs on leave after furor over transgender influencer Marketing executives Alissa Heinerscheid and Daniel Blake oversaw a controversial collaboration with Dylan Mulvaney. Coke says increased digital focus is driving a difference with consumers Reporting strong Q1 results, the company highlighted its work with global network partner WPP and recent experiments with generative AI. Sponsored Content by PlayPlay It’s time to step up your video marketing 81% of brands have devoted budgets to video in 2023. Don’t lag behind—get noticed with this video marketing playbook backed by data from 510+ marketing experts. Get the playbook. Haribo fills social feeds with only happy news "Good News Goldbears" will dish out positive videos on Instagram and Facebook to help insulate readers from the effects of negative news. Google ad revenue slides again as platform's dominance is challenged Ongoing macro headwinds and Microsoft's early lead with generative AI have put new pressure on the search category leader to keep up. Don Julio pours hearty Cinco de Mayo campaign as sales grow The Diageo-owned tequila brand is giving away $500,000 in vouchers via Instagram Stories and an Automated Tequila Machine pop-up. Featured Resources Sponsored Content by Video Advertising Bureau 3 New VAB Insights on Streaming – Download Now Subscription Churn - The latest data and trends, as well as insight into how it creates ad opportunities for marketers. Content Discovery – New stats, insights on viewer behaviors and a look at how streaming platforms are growing their viewership. The Truth About CTV Ad Fraud – What it is, what it is not - plus how it impacts advertisers. From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Trendline The latest marketing strategies in banking Supported by FedEx Survey Report 5 Consumer Trends Marketers Need to Know Custom content for Vibes View all resources Best of What We're Reading The Wall Street Journal Vice Media Cuts Staff and Ends Vice News Tonight Digiday Publishers pull marketing budgets away from Twitter under Musk’s ownership, changes to verification Digital Music News TikTok Rival Triller Agrees to Pay $4.5 Million in Damages to Sony Music Entertainment The Hollywood Reporter Tubi Founder Steps Down as Fox Reorganizes Digital Division Ad Age How Roblox is bringing AI to the metaverse MediaPost Meeting Expectations, WPP Grew 2.9% In Q1 Suggest a story we should read Upcoming Event 03 MAY Webinar | 2 p.m. ET How to Start Prioritizing Connected Work in 2023 Presented by LeapPoint and Adobe Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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